Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Financial Context Search Results
Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
News: Epic Games Files Legal Action to Stop Augmented Reality Startup Nreal from Using Name in the US
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
Market Reality: Google Takes on Leap Motion, Snap Spectacles Invade NYC, & Vuzix Starts Selling Mainstream Smartglasses
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
Market Reality: Magic Leap Prescription Lenses Arrive, Niantic Challenges Devs with Real World, & Blippar Goes Under
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Market Reality: US Army Chooses Microsoft Over Magic Leap & Niantic Puts Its Money on Consumer Smartglasses
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Market Reality: North Opens Smartglasses Retail Stores, Magic Leap & Microsoft Court Devs, & Another Exec Exits Snap
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Market Reality: Samsung Intros AR Cloud, Niantic Real World Platform Makes Debut, Election Broadcasts Go AR
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Market Reality: Lyft Acquires Blue Vision, Google & Samsung Invest in AR, & Epic Games Scores Massive Funding Round
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
News: Pokémon GO's New Ability to Track Steps in Background Is First Step Forward for Niantic's AR Cloud Platform
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
How To: Boldbeast Lets You Record Calls on Any Android Phone — with or Without Root
Many apps claim to record phone calls on Android, but very few actually deliver. There's just too many different devices floating around out there for one app to be able to support them all — or so it would seem.
Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
News: The Top 10 New Features in iOS 12's Messages App for iPhone
Sometimes incorrectly referred to as "iMessage," the Messages app is where iPhone owners go to chat with iOS users across the world. Apple has made some significant improvements to the messaging app with its iOS 12 update for iPhone. If you're interested to see how your Messages experience has changed since installing the new firmware, check out the features below.
Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
How To: Perform Directory Traversal & Extract Sensitive Information
With all the web applications out on the internet today, and especially the ones built and configured by novices, it's easy to find vulnerabilities. Some are more perilous than others, but the consequences of even the slightest breach can be tremendous in the hands of a skilled hacker. Directory traversal is a relatively simple attack but can be used to expose sensitive information on a server.
News: Augmented Reality Reporting from NY Times Shows That Military Perpetrated Syria Chemical Attack
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
AR Dev 101: Create Cross-Platform AR Experiences with Unity & Azure Cloud, Part 1 (Downloading the Tools)
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
The Mobile Advantage: Why You Should Be Playing Fortnite Battle Royale on iPhone
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
News: No, Bose, Those Aren't AR Glasses You're Hyping, but Nice Try
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
Snapchat 101: How to Use the Snap Map Without an Account
While it's easy enough to make yourself invisible on Snap Map, nothing is quite as private as not having a Snapchat account at all. Whether you're concerned about your privacy or you simply never signed up for the social media platform, Snapchat's web-based map is an easy way to check in on what's happening in your area and beyond.
How To: 4 Apps to Help Keep Your Android Device Secure
As of 2016, there are approximately 1.85 billion Android smartphones worldwide. This growing popularity has led to an increasing number hacks and cyber attacks against the OS. Unfortunately, Android users need more protection than what is offered by Google. The good thing is that there are a number of options available.
Market Reality: The 10 Biggest AR Investments of 2017
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Apple Pay Cash 101: What You Need to Get Started
Move over Venmo, Apple Pay Cash is here, and it's built right into iMessage. If you're like us, you've been eagerly waiting to give this new feature a try on your iPhone ever since Apple announced it during WWDC 2017 back in June. While it was never released in the main iOS 11 update, it finally showed up in iOS 11.2.
Gmail 101: How to Send & Receive Money with Android's Default Email App
Since its debut in 2004, Gmail has become the go-to email service for the internet at large. Over 1.2 billion people use it, so Google has wisely continued to add features that address the needs and wants of its diverse user base. For US and UK users, one of these new features is the ability to transfer money.
Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Market Reality: Mira Closes Funding Round as Cappasity Prepares Blockchain Crowdsale
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
HoloLens Dev 101: Building a Dynamic User Interface, Part 1 (Setup)
Alright, let's dig into this and get the simple stuff out of the way. We have a journey ahead of us. A rather long journey at that. We will learn topics ranging from creating object filtering systems to help us tell when a new object has come into a scene to building and texturing objects from code.
Market Reality: Lampix, Nokia, Xiaomi & More Invest in AR
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
News: The Scariest LiDAR Vulnerability We've Seen Yet
A vulnerability in the design of LiDAR components in driverless cars is far worse than anything we've seen yet outside of the CAN bus sphere — with a potentially deadly consequence if exploited.
News: Facebook Testing 'Profile Picture Guard' to Protect You from Scammers
Facebook is testing a new feature in India. One that could help you protect your profile photos from being used on sites without your permission.