The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Reports of Zika-related birth defects are coming in at shockingly low rates in Puerto Rico. While that might be something to cheer, one former US government official is saying there could be a nefarious reason for the low numbers.
The rate of preterm birth has been increasing in the United States for unknown reasons, causing increased health risks for infants born too soon. But researchers may have found a signal that could help doctors plan ahead for, or even prevent, early birth with a simple swab of the vagina and cervix during pregnancy.
Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of its release for iOS, Android users are still very much interested in giving this game a whirl.
In a letter dated February 16th, Apple CEO Tim Cook responded to the FBI's demand that Apple create a "backdoor" to bypass the encryption on an iPhone used by one of the perpetrators of last year's terrorist attack in San Bernardino, CA. Cook began the letter by stating that Apple has "no sympathy for terrorists" and has cooperated in giving the FBI all of the information that it has available.
Are you a follower or a leader? No matter how you respond, we all know that leader is a more desirable position to hold. Great leaders typically share a few qualities—confidence, intelligence, and strength, to name a few—but one of the most intriguing is their appearance. With the right facial structure, and some well-rehearsed expressions, you can trick others into thinking you're leader material.
Check it out: you save more dough (ba dum bump) when you order a large pizza than with any other size. Why is this true? NPR reporter Quoctrung Bui's engineer friend pointed out that a medium pizza was twice as big as a small one, yet only cost slightly more.
Welcome back, my greenhorn hackers! Although we have focused primarily on technical hacks here, social engineering can sometimes be especially effective. This one requires a bit of technical skill, but not too much. In addition, it's limited by how specific a target you can choose—but it will work.
Welcome back, my neophyte hackers! In today's hack, we're going to have a bit of Halloween fun. Have you ever had a boss who made you miserable with his micro-management and nagging? Maybe you thought he unfairly fired your friend/colleague? Well, now here's your chance to get a bit of revenge and keep him or her off your back!
For over 20 years, a tiny but mighty tool has been used by hackers for a wide range of activities. Although well known in hacking circles, Netcat is virtually unknown outside. It's so simple, powerful, and useful that many people within the IT community refer to it as the "Swiss Army knife of hacking tools." We'll look at the capabilities of Netcat and how the aspiring hacker can use it.
3D printing has been around for a while, but until recently it was used mostly for prototyping and research. Now, with technological advancements, it seems like everyone is using 3D printers, from crime scene investigators to garage hobbyists and hackers. Below are some of the most innovative uses people have come up with so far.