Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
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Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
Market Reality: Microsoft & Lenovo See Differing Results from AR Headsets, WaveOptics Preps Next-Gen Smartglasses
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Market Reality: Magic Leap Captivates Developers & Settles a Lawsuit, While Avegant Undergoes a Shakeup
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Market Reality: Upskill Fields Funding, Leap Motion Faces Lawsuit & Intel Confronts Challenges of AR Adoption
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Market Reality: Magic Leap Gets New Cash & NBA Deal, AR Supplier's Apple Rumor, & HoloLens Gets into Rental Business
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Market Reality: Vuzix & Meta Represent the Brightest AR Present at CES, While Google, Facebook & Huawei Grow AR's Future
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Market Reality: Vuzix Pairs with Amazon Alexa at CES, Bill Gates Pushes AR, DAQRI Founder Gets Personal
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Market Reality: Magic Leap One Says Hello, Google Tango Waves Goodbye & Honda Uses AR for CSR
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Market Reality: Auto Industry Ramps Up AR Use via Microsoft & Snapchat
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Video: How to Use Maltego to Research & Mine Data Like an Analyst
So much information exists online that it's easy to get lost in data while researching. Understanding the bigger picture can take a lot of time and energy, but narrowing the question to one that's easy to answer is the first step of any investigation. That's why analysts use open-source intelligence (OSINT) tools like Maltego — to help refine raw data into a complete understanding of a situation.
Market Reality: Lenovo's Star Wars AR Headset vs. iPhone X Launch Day, Niantic Acquires Evertoon & More
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
Market Reality: Level Ex Closes $11 Million in Financing, While Gaze Coin Seeks $12 Million through ICO
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Market Reality: AR Investors & Influencers Respond to Apple's Big AR 'Meh'
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Market Reality: Techstars Seeks Startups for Accelerator Program
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Today's Top News: Tesla's Moment of Truth as Model 3 Arrives, Intel & Mobileye Double Down on Driverless
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Market Reality: Augmented Reality Demonstrates Value for Business & Recreation
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
The Giving Plant: Same Asian Plant Used for Arthritis Treatment Gives Us Powerful HIV Drug
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
News: The Foods Most Likely to Sicken You in the US
Food is both a necessity and a joy. Many people enjoy exploring, cooking, eating, and learning about foods from around the world. But the picture isn't always rosy. A new report from the Centers for Disease Control and Prevention (CDC), highlights the ways and whereabouts of food that make us sick.
News: Partnership with nuTonomy Expands Lyft's Asian Footprint
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
News: Life Becomes More Difficult for Driverless Hackers
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Market Reality: Aira Raises Funding for Visual Interpreter Service
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Brief Reality: Industries Take a Peek at the Future of Augmented Reality
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
News: Puerto Rico Could Be Downplaying Its Zika Problem
Reports of Zika-related birth defects are coming in at shockingly low rates in Puerto Rico. While that might be something to cheer, one former US government official is saying there could be a nefarious reason for the low numbers.
News: Nokia Mobile Networks Head Leaves, Division Splits in Two in Face of Falling Sales
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
News: This Bacteria Could Be a Signal That Your Baby's Coming Early
The rate of preterm birth has been increasing in the United States for unknown reasons, causing increased health risks for infants born too soon. But researchers may have found a signal that could help doctors plan ahead for, or even prevent, early birth with a simple swab of the vagina and cervix during pregnancy.
News: Android Malware Disguised as Super Mario Run Targets Your Bank Account
Super Mario Run was released for iOS on December 15, 2016. Even though it debuted as a "free" app, almost all of the playable content was hidden behind a ridiculous $10 unlocking package. Despite coming with such a hefty price tag and receiving a two-star rating on the day of its release for iOS, Android users are still very much interested in giving this game a whirl.