A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Battery drain is a major pain point for Android users, though that promises to change thanks to Android Pie's new Adaptive Battery feature. But Google hasn't said much about the inner workings of this feature, only publicly stating that it uses AI to boost battery life. So we dug in to find out what's really going on under the hood.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Predictive text is a common feature in most mobile keyboards these days. However, many times, its guesses are way off, sometimes hilariously so. As absurd as it can be, predictive text can also continuously suggest the same wrong word over and over. Thankfully, Gboard offers users a way to quickly remove these suggestions for good on both iOS and Android.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Unlike on Android, you can't easily hide your iPhone apps. Sure, you can nestle them away in folders labeled "junk," but they're supposed to be omni-present somewhere on your home screen. That is, until one day they're just ... gone. The fact that some of your apps disappeared only makes it more frustrating because there's no logical reason why they should have, right?
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
If you've unlocked your iPhone lately and noticed some apps aren't fully installed anymore, you're not alone. After updating my device recently to a newer version of iOS 11, I didn't immediately understand what caused a few of my games to uninstall themselves. It turns out, there's a simple setting that explains what's going on.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
If you're on a limited data plan, you no doubt set Google Photos to only back up over Wi-Fi on your Android device. In recent months, however, there have been many complaints that Photos won't actually back up your pictures when you get back home and connect to your network. Thankfully, the fix is fairly simple.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
One odd change found in the Android Pie update is that the "Battery" menu no longer lets you see apps that are draining your battery, nor gives access to usage details. However, one quick menu tweak will bring the Battery menu back in line with Android Oreo's, only there's a hidden setting you have to unlock first.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
It recently came to light that a number of Android phones are unable to stream HD video through services like Netflix, Google Play Movies, and Amazon Prime Video. If you're worried that your phone may be affected, there's a simple tool you can use to find out for sure if you can actually stream video in 720p or higher.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
