After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Developers in the augmented reality industry got a lot of love this week.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
The camera punch hole on the S10 has gotten our creative juices flowing more than any notch ever could. First, we saw wallpapers that served to camouflage the cutout or even accentuate it. Now, if you want to go the opposite direction and highlight your S10's camera hole, there's an app that turns it into a circular battery meter.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
While Google would rather you use Google as the default search engine in Chrome, there's a way to switch to the more privacy-geared DuckDuckGo search engine for all your web browsing needs. With DuckDuckGo, the company does not track anything you search or allow anyone else to track it, so you can effectively search from your iPhone or Android phone anonymously.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.
The rise and fall of Meta, the Silicon Valley-based augmented reality startup that looked to challenge the likes of Microsoft's HoloLens, and others, took just six years.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The iPhone X introduced the world to Face ID in 2017, and now, every new iPhone uses Apple's biometric security system instead of the old Touch ID. It's more secure than fingerprint scanners and it's even more user-friendly. True, it's not without its faults, but at least one of the biggest problems can be fixed.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
You really can't go wrong with Samsung Health when it comes to staying on top of fitness-related data. Its features help you keep track of workouts, track calorie and nutrition intake, and monitor your heart rate, just to name a few. And if you start exhibiting symptoms you've never had before, you can even use the app to find out more about what's wrong with you.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Creating doodles on an iPhone is made easy thanks to the "Draw" tool in Notes and "Digital Touch" for iMessages, but these are limited in scope. Drawing in Notes has no animated effects, and while Digital Touch does, its drawing tools are lacking and the animations can only live within iMessages. If it's animations you want, Apple has another app that can help you create them.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
Depending on your region, you may not be offered the same call recording option other OnePlus users have. But, as with most things Android, where there's a developer with a will, there's a way regardless. And the method we are about to describe is one of the easiest, most stable, and undetectable ways to do it. Perhaps we should discuss why OnePlus has been holding out you when it comes to this feature, though.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
If you've ever been on the receiving end of a threatening phone call, you'll immediately know the value in being able to record phone conversations on your iPhone. Beyond that extreme example, however, recording calls is still an extremely useful feature to have for important conversations like business meetings and verbal agreements, and it's totally doable with a third-party app.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Ever-shrinking bezels and disappearing hardware buttons make for good looking phones, but they also increase the need for gesture controls. Android Pie comes with seven new swipe gestures, but if you don't have the update yet (or find its default gesture options to be lacking), you should take a look at the Microsoft Launcher.
Using Netcat to backdoor a macOS device has its short-comings. If the compromised Mac goes to sleep, the Netcat background process will occasionally fail to terminate correctly; This leaves Netcat running infinitely in the background and the attacker with no new way into the device. As an alternative, we'll use the lesser-known Tcl shell which can handle abrupt backdoor disconnections.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
With all the web applications out on the internet today, and especially the ones built and configured by novices, it's easy to find vulnerabilities. Some are more perilous than others, but the consequences of even the slightest breach can be tremendous in the hands of a skilled hacker. Directory traversal is a relatively simple attack but can be used to expose sensitive information on a server.
