The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Metadata might be a bigger concern than you might realize. In its continuous push to be a privacy-first company, Apple has released several new features with iOS 15 that allow you to adjust and permanently change the metadata stored within the photos and videos you take on your iPhone. But why would you want to do this?
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
The signal bars in your iPhone's status bar are great visual indicators for knowing how good your cellular reception is, but they're not very accurate. Instead of showing the actual amount of signal you're receiving, they just give you a general range, and you'll have no idea if three out of four bars is actually a good connection or not. But there is a trick to see the real numbers.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
UPDATE: Entries are now closed. Thank you for participating! Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the Next Reality daily AR email newsletter.
The iPhone 12 Pro and 12 Pro Max have one huge thing that sets them apart from their iPhone 12 and 12 mini siblings: a lidar scanner. Thanks to this new technology, Measure, an Apple app that's just over two years old, has gotten even better.
Android 11 has a new power menu with integrated contactless payment cards and smart home toggles. It's definitely futuristic — so much so that it pushed out a tool many of us use in the present: the screenshot button.
Your iPhone's new home screen widgets are awesome — until they're not. Photos, in particular, is a big disappointment. It gives you a taste of having your favorite photos appear alongside your apps but ruins it by changing the photo randomly every hour without your input. While nothing can be done with the Photos widget, there is a way to get the pictures you want to see on your home screen.
Android 11 has plenty of new features as you'd expect, including a fancy new embedded media player. Rather than a constant notification, your audio controls now get pushed up into the Quick Settings panel when playing music. However, to make way for this new media player functionality, your total number of quick settings tiles had to be cut from nine down to six.
Apps can learn a lot about you just by reading information about your smartphone. They can easily track what device model you have, your phone number, and in some cases, your hardware MAC addresses. Many third-party apps will only track your device values for advertising purposes, but some might be trying to snoop on your data for ill intentions.
Apple just pushed out iOS 14 to everyone on Sept. 16, but you may not want to jump right into updating your iPhone. If you have Automatic Updates turned on, you may want to turn it off real quick before it tries to download and install iOS 14 before you're ready.
Enter a password into a password field, and it's a sure bet that black dots or asterisks will obscure the characters. Nearly every website you visit in Safari on your iPhone will do it, but sometimes it helps to see what you're typing or what was auto-filled with iCloud Keychain, LastPass, or a different password manager.
When you receive a call on your phone, you likely don't think twice about the design when the notification pops up. Whatever the default UI is, that's what works best since there aren't any other choices to pick from. At least, that's how things used to be in the past — we're starting to see some new OnePlus mods that allow you to expand on it.
OnePlus offers a variety of features that you don't get with some other Android phones. Parallel Apps is one of those standout extras you didn't know you might enjoy until you've tried it. It allows you to clone compatible apps installed on your device, which means you can use the same app with two different accounts, for example.
Secure Shell is one of the most common network protocols, typically used to manage remote machines through an encrypted connection. However, SSH is prone to password brute-forcing. Key-based authentication is much more secure, and private keys can even be encrypted for additional security. But even that isn't bulletproof since SSH private key passwords can be cracked using John the Ripper.
Penetration testing, or pentesting, is the process of probing a network or system by simulating an attack, which is used to find vulnerabilities that could be exploited by a malicious actor. The main goal of a pentest is to identify security holes and weaknesses so that the organization being tested can fix any potential issues. In a professional penetration test, there are six phases you should know.
