Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
Assassin's Creed Rebellion is a welcome addition to the popular gaming franchise, garnering great reviews so far. Unfortunately, the game has been stuck in soft-launch limbo for almost a year, with no firm release date in sight. With a little legwork, however, you can try the game out for yourself right now.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
A top executive from Baidu's telematics division believes the company will become the word leader in driverless by 2020, according to a report in today's South China Morning Post.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed.
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
Waymo and Lyft have remained highly secretive about their driverless car programs, but may be forced to reveal a lot about their plans after a judge in a US federal court granted Uber's request to review documents about Waymo and Lyft's partnership.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
General Motors (GM) has begun production of 130 Chevrolet Bolt EV driverless test vehicles at its Orion Township, Mich. plant as it expands its fleet to total 180 models deployed in San Francisco; Scottsdale, Arizona; and Detroit.
Uber CEO and co-founder Travis Kalanick is taking an indefinite leave of absence from the company, as Uber's recent upheaval has far overshadowed any developments in its driverless initiative during the past few days.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
My message to Russian hackers is this: LEAVE BRITNEY ALONE! Russian hacking collective Turla has been targeting governments and military operations in the United States, Europe, Asia, and the Middle East for the past decade. Now, it appears that the group is targeting everyday citizens — specifically Britney Spears fans.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Samsung has some competition as LG may be incorporating OLED panels for their new flagship V30 launching later this year.
Verizon could be getting in on the autonomous vehicle party, judging by its recent investment in driverless software company Renovo Motors.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
It looks like Samsung is stronger than ever, as evidenced by their quarterly forecast, which suggests a global profit of $8.8 billion, the company's highest mark in three years. Impressive, considering the spectacular failure of the Note7, Samsung's last flagship prior to the new Galaxy S8.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
A scary piece of malware just got a lot more terrifying this week. Security firm Comodo reports that "Tordow," a banking Trojan first uncovered in September 2016, received a massive update this December.
The one big question remaining about Google's upcoming Pixel phones has finally been answered: Yes, the Pixel and Pixel XL have unlockable bootloaders—at least, if you buy directly from Google.
Hello, Null Byters. I'm Barrow, and I'm excited to introduce myself as the new admin here on Null Byte. Just like previous admins have done before me, I will be writing new guides, updating older guides if they need it, and responding to some of your issues in the forum. Before I get started with any of that, though, I wanted to talk a little bit about myself and the future of Null Byte.
When it comes to a perfect summertime dessert, lemon meringue pie is the ideal contender with its rich lemon filling and light-as-air meringue topping. In my humble opinion, the meringue is the true star of the dessert, instantly elevating what is simply a lemon pie to something more elegant and certainly more decadent.
We love a refreshing glass of wine in the summertime, but who doesn't, right? More often than not, we favor a rosé or a light red, depending upon the meal, but when the sun is setting and the evenings are warm, chilled wine is the way to go.
Netflix has become the subject of heavy buzz this week, and not due to the latest season of Daredevil (which gets two thumbs up, btw). The online video entertainment provider is drawing fire over its admission that it has been throttling video streams for its AT&T and Verizon customers for years.
Star Wars season is definitely upon us. No matter where you turn, you can't go a day without being bombarded by merchandising and co-branding advertisements that attempt to draw a parallel between some character from a galaxy far, far away and a galactic cruiser like the Dodge Viper, or a midichlorian-laden power source like Duracell. Yep, it's kind of annoying, but at least we can get some fun out of it here and there.
Hackers are claiming money for a security flaw in Apple's new update. Quick Summary:
When security firm Zimperium discovered Android's biggest security risk in years, it sent shock waves through the ecosystem. As a result, Google, LG, and even Samsung decided to change the way they issue updates to their devices, by pledging to release monthly security patches to plug up loopholes exactly like this one. Yeah, it's that big of a deal.
One of the highest rated posts on Spotify's own community forum is titled "Add support for Google Chromecast," a clear indicator of not only how much this feature is desired, but also of Spotify's lack of care for it. Remaining consistent with statements made in the past, Spotify is firm in their decision to not pursue Chromecast support at this time—or maybe ever—thanks to a deal with Sonos and Spotify Connect.
When you go to the grocery store, chances are you're confronted with the usual piles of apples, berries, bananas, and melons. All well and good, right?
