If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
You know Moana's a rock-solid pick for Halloween this year. The question is, how far will you go to become Moana? Are you going to just slap on a cream skirt and a red bandeau? Or do you want to go all out and end up with the finished product like YouTuber Gladzy Kei did?
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
Watermelons scream summer like no other fruit, and there's nothing like biting into a sweet one on a hot summer day. Although there's no exact right way to cut watermelon, there are many occasions when you might not want to cut it into wedges. It may be the classic cut, but the triangular shape insures that you'll always get some on your face. And for parties, there's always the messy problem of leftover rinds.
I have a thing for citrus in any form. If I can't get a hold of oranges or clementines, I've been known to slice up lemons and limes and eat them straight with a little bit of salt—terrible for the tooth enamel, but amazing for the tongue.
Welcome back, my hacker apprentices! Although there is a multitude of different hacker types, the one target they all share is the database. I often refer to the database as the hacker's Holy Grail, or the ultimate prize for an effective hack.
Get rid of your water-wasting sprinkler system— but not entirely! Keep your landscape and garden maintained by converting those sprinklers into eco- and pocket-friendly drip irrigation. In this how-to video, Paula Mohadjer from the Cascade Water Alliance explains how you can easily convert your sprinklers into a drip irrigation system.
The Pioneer DJM-909 mixer is one of the finest and most expensive DJ mixers on the market. If you can afford one, you're a lucky dog. And if you've gotten one and are wondering just how much you can do with it, watch this video. It will teach you how to use the many effects and other tricks in the mixer to make the best music you can.
Have you ever tried oven-baked cauliflower before? Sprinkled with olive oil and a bit of sea salt, baked cauliflower is juicy, smoky, and makes a delicious side dish. But working with cauliflower can be intimidating, given that when you purchase it from the market it looks like a big chunk of hard white matter.
Not all of us have hours and hours to devote each day to exercise. In fact, we applaud you if you manage to squeeze in a thirty minute workout about five times a week. Life tends to get busy, but if you want to lose weight then exercise has to be a priority, as important to attend to as your marketing pitch meeting tomorrow.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
APK files are the EXE files of the Android phone, the executables that mark the point of entry to most programs and Apps. If you have rooted your Motorola Droid or other Android phone, you're probably come in contact of an APK file in or around your custom ROM. This video will show you how to install APK files on a rooted Motorola Droid, which will allow you to find Apps without going to the App Market and take advantage of all of the features of your custom ROM.
Are you getting little jealous of all those Droid users out there? If so, check out this clip. In it, you will learn how to hack your jailbroken iPhone and install an Android style startup screen to take the place of your normal iPhone display. This will give your iPhone an updated look and make it look just like it came off the Android market.
Left handed writing style is not as common as right handed so many people are not sure how to do it neatly. Check out this tutorial for advice on how to improve your grip and posture to make your handwriting perfect. Left handers face many challenges. First of all, most teachers will teach children writing skills more suitable for their right handed classmates, also there are not many left hand specific products on the market, and left handers often have posture problems as they are pushing t...
Call of Duty? Nope. SOCOM: U.S. Navy SEALs? Nah. Battlefield: Bad Company? Think again. This isn't any video game on the market, this is your own video game, well… your own video game logo - military-style.
Need to make an newsletter for your company or business? It's really not that hard to do, if you know a little bit about HTML coding. Ryan Quintal and the Email Dance House sits you down and shows you how easy it is to make a custom HTML email from design to Constant Contact.
In this video tutorial, viewers will learn how to make a Frankie card. This video provides all the materials required to make the card. The materials required include: old olive card stock that is cut at 4 1/2" x 11", lovely lilac card stock that is cut at 2 1/2" x 5 1/2", stylus tool, Smarty Pants stamp set, 1" circle punch with 2 black card stocks, 1 3/8" circle punch on whisper white and old olive card stock, glue and a black market pen. This video will benefit those viewers who enjoy art,...
The Apple iPod and iPhone are the hottest electronics on the market, so keeping up with the times means keeping up with designs people like. Apple incorporates all kinds of cool images and icons into their products, so learn how to re-create them so you can modify them or get ideas for your own designs. Watch this Illustrator video tutorial to create a gel progress / loading bar-similar to the progress bar found on an iPhone and iPod -- from start to finish.
A lot of the available shooting benches on the market today are well-made, but it's really hard to find one that you're completely comfortable with. That's why it's best to make your own custom shooting bench, made especially for you, how you want it.
With Modern Warfare 2 being the newest and most anticipated game on the market, naturally you probably will want to learn how to get the achievements. With Modern Warfare 2 achievements, you can boost your GamerScore on the Xbox360 and be able to show off your COD6 skills.
Join Mark Law as he takes advantage of the last days of summer and packs an eco-friendly picnic using Recycline's Preserve Kitchen Ware. Exclusive to Whole Foods Market, Preserve Kitchen is made from 100% recycled materials and makes the perfect container for Mark's recipe for classic summertime potato salad. Follow along in this cooking how-to video and learn how easy it is to make this classic summertime potato salad.
Tune into this hot dog how-to video and watch host Scott Herbert get frank about his passion for Chicago-style hot dogs. Also, learn the secret to a frosty root beer float that's especially sweet when made with Whole Foods Market's 365 Everyday Value root beer crafted with cane sugar, not high fructose corn syrup.
Learn how you can plant and care for sweet peas with this gardening tutorial. Sweet peas are one of the best annual climbing plants for the garden and they can be grown in several different ways to get a superb display of flowers through the summer months. Traditionally sweet peas were sown in the autumn and planted out in early April, but spring sown plants can be planted out into May and will still flower well, albeit slightly later. If you haven't sown any seeds but would like to grow some...
A rose is a rose is a cake. With this delectable how-to, you'll learn how to decorate a cake with arresting rose flowers and elegant scrollwork.
