Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
We love a refreshing glass of wine in the summertime, but who doesn't, right? More often than not, we favor a rosé or a light red, depending upon the meal, but when the sun is setting and the evenings are warm, chilled wine is the way to go.
Ever since the Google Play Store removed its "Designed for tablets" section, it's been a lot harder to find good, tablet-optimized Android apps. Not that it was all that great to begin with considering that they used to list apps like Facebook and Twitter, which only have oversized phone UIs on tablets, not actual customized UIs.
Valentine's Day is right around the corner... which is the perfect excuse to ignite your inner cupid and bake a heart-shaped cake. If you have a heart-shaped cake or springform pan, you're all set. If not, don't worry—you don't need one! With a little ingenuity, you'll have a beautiful heart cake using the pans you already own.
A no-carb, gluten-free substitute for breadcrumbs. Sounds and probably tastes like cardboard, right? Unless you're talking about Pork Dust. Yes, you read that right. Pork. DUST.
A simply frosted or glazed cupcake is like a blank canvas for creative decorations. Intricate cupcakes are works of art, but piping frosting or rolling fondant can be tricky. Luckily, even the most craft-challenged person can use pre-made decorations to create party-worthy cupcakes. Use chocolates or candies to make designs or other decorations and you can have endless fun (and very little stress) creating eye-catching treats.
Customization helps your device stand out from the rest, and that sentiment is no different when it comes to the Apple Watch. Unlike every other Apple device before it, the Watch allows you to customize the information that appears on the UI—without the need for any jailbreaking.
While Android devices made by HTC, Samsung, and others have long utilized IR (infrared) blasters to offer remote control functionality, Apple has still yet to embrace it on iPhones.
Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the list of partnered stores that accept Apple Pay has only grown. Here's our always-up-to-date list to keep you in the know.
Samsung followed up its announcement at IFA 2014 of the new Note devices with the Samsung Gear S, the latest smartwatch offering from the tech giant.
You're hiking up a beautiful mountain when all of a sudden you remember it's your mother's birthday. You begin to panic—you forgot her birthday last year, and you know if you don't say something soon, you're as good as dead.
BlackBerry was one of the first companies to put anything that resembles a modern-day smartphone on the market, but now, seeing one out in the wild is like stumbling upon a fossil. Now that they've announced the BlackBerry Passport, it seems as if this is their last-ditch effort at remaining relevant.
Google announced the ADT-1—their first foray into dedicted gaming using their Android TV platform—at this year's Google I/O, in hopes to once again take over your living room on the heels of the immensely popular Chromecast.
Say hello to the Sony Xperia T3, a light and slim Android smartphone—in fact, it's the thinnest 5.3" smartphone on the market.
Shopping online can be as easy as buying cigars in Mexico. You find what you like, ask for the price, and walk away. "My friend! Come back! I give you 10% off. Just for you."
