Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Market boxes are an integral part of the player experience in Animal Crossing: Pocket Camp, but using them effectively can be a tricky task. The item-trading tool between human friends is the locale for both junk and diamond-in-the-rough deals, and it can greatly increase the number of bells you earn if you play your cards right.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
When the 6.1 version of iOS was released back in February, complaints of severe battery drainage for iPhone, iPad, and iPod touch users exploded onto every Apple-related forum on the Internet. Everyone was either losing a percentage every three or so minutes, or their battery only lasted half as long as it did before the update. Earlier this month, Apple released iOS version 6.1.3, to supposedly fix a recent exploit that allowed anyone to bypass the lock screen—but as it turns out, the update...
The fight to wrest control of apps from Apple's revenue-focused grip just took a major turn in favor of Epic Games.
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
If the interconnected worlds of blockchain, Bitcoin, and cryptocurrencies scare you a bit, you're not alone. Thanks in part to the extreme and seemingly random fluctuations in the value of Bitcoin over the past three years, more than a few developers and investors are wary of the cryptocurrency revolution and its ties to blockchain development.
There are times when leadership is tested. This is one of those times. As government and business leaders around the world are grappling with the unfolding coronavirus pandemic, the real-time responses to the crisis from many leaders have been great and, at times, less-than-optimal.
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dollars up to $85,000 per sensor—and vehicles often need multiple sensors to see enough of what is going on around them to drive safely.
Google's former Self-Driving Car project, now graduated from Alphabet's X division as Waymo, has found a collaborator and potential new partner in Honda. This is an interesting turn of events given traditional automakers' reluctance to work with driverless-car startups over the years.
When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app.
If you think you might be a likely target of a black-hat hacker, there's a new iOS security feature that offers extreme protection for your iPhone against spyware, phishing attempts, and other highly sophisticated cyberattacks.
One of the primary assumptions in the world of VR and augmented reality is that the user has the ability to "see" virtual objects and the real world structures around them. But what if the user doesn't have perfect eyesight, or any eyesight at all?
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.
If you've ever spent any serious time examining the Chinese tech startup world, you know that it moves fast — very fast. The tech startups hailing from Beijing and Shenzhen are moving so fast that they're now in serious competition with Silicon Valley.
