News: Snap Unveils Gucci Edition of Spectacles 3, Film Shot via Spectacles 3 by 'Kids' Director Harmony Korine
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
Forget Consumer Search Results
News: Always-Updated List of Android 10 Custom ROMs for Every Major Phone
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
News: LG Enhances South Korean TV Sets with Shoppable Augmented Reality Ads
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
News: Smartglasses Maker North Brings Its Focals Showroom to Your Home via iPhone's TrueDepth Camera
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
News: Startup Light Field Lab Lands $28 Million in Funding from Samsung, Verizon, & Comcast for Holographic Displays
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
News: Apple's Latest Patent Proposes Augmented Reality Navigation for Cars via Mobile Device
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
News: Vuzix Confirms New, Smaller Smartglasses Model with Fashion-Friendly Design
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
News: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality
With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
News: Microsoft's Azure Kinect Standalone Depth Sensor Powers Major Augmented Reality Improvements for $399
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Bluetooth 5.1 Adds Precision Location, Offers Beacons for Indoor Navigation & More Augmented Reality Experiences
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
News: AT&T Expands Partnership with Magic Leap to Focus on Enterprise AR, Promises Nationwide 5G by 2020
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
News: Thalmic's North Wearable Teases a Cooler Direction for AR Smartglasses
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
News: Nvidia Researchers Have Developed a 3D-Printed Prototype Near-Eye Display for AR Headsets
With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.
News: The Real Reason Android Phones with Notches Have a Chin
In 2018, notches are the hot trend with smartphones. Essential was first to release a phone with a notch in mid-2017, but Apple kicked off the fad in earnest with the iPhone X. Unfortunately, unlike the iPhone X, every Android phone with a notch has a noticeable bottom chin. Let's take a deep dive to find out why.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
News: Former Meta Exec Launches DreamGlass AR Headset, Shipping at End of June for $399
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
News: Hand Tracking for Augmented Reality Apps Comes to Smartphones via uSens
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
News: Former Microsoft Engineers Achieve Best Hand-Tracking Capabilities We've Seen for AR
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
How To: Get Snapchat's Super Bowl Filters & Show Your Eagles or Patriots Pride
Snapchat has been known to jazz it up for big events. They went deep on the Grammys, taking you behind the scenes — and adding a James Corden lens to boot. So when Snapchat had a super cool filter up their sleeve for Super Bowl LII, we weren't exactly shocked.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Market Reality: Vuzix Pairs with Amazon Alexa at CES, Bill Gates Pushes AR, DAQRI Founder Gets Personal
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
News: New iOS Update Will Tell You More About Your iPhone's Battery Health & Turn Off Slowdown
Update 1/17: Tim Cook chimed in about the upcoming iOS upgrade with expanded battery health data. We'll expand on that below.
News: Some Users Say Note 8 Batteries Won't Charge After Hitting 0%
As awesome as the 2017 Galaxy lineup may be, few can forget the monstrous disaster that was the Note 7's exploding battery. Needless to say, the last thing Samsung wanted was another news story about a problem with the Note 8's battery. Unfortunately, that's exactly where we find ourselves today.
News: This Choose-Your-Own-Adventure AR Game Makes the Merge Cube a Compelling Stocking Stuffer
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
News: Vuzix & CyberTimez Give Gift of Sight to High School Student via AR Smartglasses
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
News: Apple CEO Tim Cook Says AR 'Is Going to Change Everything'
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
Market Reality: Level Ex Closes $11 Million in Financing, While Gaze Coin Seeks $12 Million through ICO
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Market Reality: AR Investors & Influencers Respond to Apple's Big AR 'Meh'
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
News: Vertebrae Standing Up AR Ad Platform for ARKit Arrival
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Brief Reality: ARCore Announcement Shines New Light on Smartglasses, eSports, Digital Goods
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
Apple AR: CurioPets Demo Is Nintendogs but with Magical Adventures
Augmented reality dogs have been a big hit with developers using Apple's ARKit. RoVR hit YouTube a few days ago and people have been clamoring for it ever since. Not to mention the Good Dogs Game created by the people behind the famous We Rate Dogs Twitter.
Today's Top News: BMW, GM, Toyota Invest $114 Million in Camera Startup as the VC Spending Tap Gushes
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
News: New Unity Beta Brings with It Much Needed New Features
At the end of June, Unity 2017.1, the newest version of the popular 3D development engine, went live. And with that release, it brought out some very cool new features like Timeline and Cinemachine, to name a few. Now, for those of us that develop with Unity and follow the beta program closely, these features are not new at all. What is more likely the case is that we have spent a good deal of time using these features for a few months and even possibly helped iron out a few bugs.