Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide release. If you'd like to install this game right now and get a head start on your fellow gamers stateside, there's a workaround.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little work, however, you can try this game anywhere right now.
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Whether or not The Purge franchise will be as successful as Friday the 13th, A Nightmare on Elm Street, Halloween, or even the Saw movies remains to be seen, but it's definitely winning in the Halloween costumes department.
Tony Stark is a smooth talking, genius billionaire playboy that occasionally saves the world... what's not to like? The Marvel films starring Robert Downey, Jr. have grossed well over a billion dollars in the U.S. alone, so it's needless to say that Iron Man is a very popular superhero.
Text adventure games, such as the well-known Zork series, were some of the first computer games ever made, second only to the likes of Spacewar! and the better-known Pong. So let's travel back in time for a moment, to a time that never was.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
If you're a regular reader of Next Reality, you're more likely to spread the joy of augmented reality than most others. But it can be difficult to introduce newbies into the AR fold if you don't give them exactly the right starting point in terms ease-of-use and affordability. But fear not, oh gift-giving AR pioneer, we're here to help!
After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
And so it begins... CES 2017 is upon us! This is a very exciting time for those who are looking out for the newest innovations and releases from the world of technology. I said this was going to be a fun week, and here we start it with a bang from smartglasses developer Osterhout Design Group (ODG).
Sherlock Holmes is one of the most famous characters in modern history, and has appeared in film more often than any other character. No less than 78 different actors have taken their turn at portraying the enigmatic deduction machine in various mediums, and each has brought their own foibles to the role. Some of the names may even surprise you: Tom Baker, John Cleese, Peter Cushing, Charlton Heston, Christopher Lee, Roger Moore, and even Leonard Nimoy.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.
Even for those of us who enjoy spending time alone at home, at a certain point, it just gets boring. We all need social interaction, but with stay-at-home orders, that can be hard to come by. If you're feeling the itch to hang out with friends and have a good time, you should know there are plenty of free multiplayer games for iPhone and Android that will let you do just that — remotely.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
If you're looking for your gaming fix and nothing on the App Store is piquing your interest, you should give soft-launched games a try. These are games that haven't been released in the US yet because they're getting tested in smaller markets first. Using a simple workaround, you can install them on your iPhone in any country.
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.
