Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Coinbase has become the most popular mobile wallet app due in large part to its user-friendliness. The app takes the hassle out of buying and selling Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), and Litecoin (LTC), letting Android and iPhone users alike trade their favorite cryptocurrency in a few easy steps.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Facing claims of misappropriation of trade secrets and confidential information by Meta Company, DreamWorld, led by Meta's former employee, Zhangyi "Kevin" Zhong, has fired back with a motion to dismiss the lawsuit.
The community of bacteria that lives in our gut has a lot to tell us. It can give clues to what we eat, the environment we live in, and diseases and disorders we may have. Now, scientists have linked these bacterial species to how we feel. A new research study found an association between women's gut bacteria and their emotions.
Sex makes the world go 'round, and when it does, so does gonorrhea. Finally some good news on the growing menace of drug-resistant gonorrhea — a large, long-term study shows a vaccine may work in reducing the incidence of an increasingly dangerous infection.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Devastating and deadly, land mines are a persistent threat in many areas of the world. Funding to clear regions of land mines has been decreasing, but new research may offer a less dangerous method of locating hidden, underground explosives by using glowing bacteria.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
There could be a fresh outbreak of the Zika virus in the Americas as the weather heats up and the mosquito population blooms.
The fact that this guide even exists is a downright shame, but that's neither here nor there. The truth of the matter is the iPhone 7 and 7 Plus don't have 3.5 mm headphone jacks, and since they use the Lightning connector to output audio, it's hard to charge your phone while your headphones are plugged in.
One of the latest home-improvement gadgets out there today, smart lighting, has become more popular as prices come down. That being said, its still quite a penny to shell out. In this article, I'll go through a few of the top products out there today, including the Philips Hue, Belkin WeMo, and Lifx.
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
