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How To: Get Your Favorite Local Business into Pokémon GO

A side effect of the COVID-19 pandemic is that small businesses are suffering from forced closures and social distancing, but game developer Niantic has a solution.

News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

News: Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.

News: Knight Foundation Awards Five Museums $750K in Funding for Immersive Exhibits with Microsoft

Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.

News: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging

Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.

News: Apple AR Headset Delayed Until 2022, Smartglasses to Follow in 2023, Report Says

After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.

News: Samsung Doubles Down on AR Hardware Plans with Smartglasses Patent & Facebook Partnership

Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.

News: ThirdEye Gen X2 Smartglasses Take Aim at Military Applications with AR-Enhanced Weapons Sight

Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.

News: Magic Lines Works to Restore Mobility to Parkinson's and Dementia Patients Through AR on Magic Leap & HoloLens

Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.

News: India Telecom Giant Reliance Jio Partners with Startup Tesseract to Bring Augmented Reality Headsets to the Home

We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.

News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables

After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.

News: Scope AR Adds Session Recording to Its Enterprise Augmented Reality Platform

With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.

News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode

The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.

News: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users

It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.

News: Magic Leap Drops Video Teaser for Game of Thrones Experience

There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.

News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

News: Niantic Conjures Preview of Harry Potter Augmented Reality Game, Opens Pre-Registration on Google Play

While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.

News: 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping

In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.

News: Lyft Looks to Augmented Reality to Improve the Passenger Pickup Process with New Patent Application

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.

Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.

News: ODG Patents Headed to Auction Block After Failed Magic Leap Acquisition Deal, Report Says

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.

News: RealMax Returns to CES with Production Model of Qian AR Headset with Industry-Leading Field of View

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.

News: WayRay Gives Developers the Wheel in Effort to Create AR Apps of the Future with True AR SDK

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.

News: Leap Motion Nearly Jumped on Board Apple's AR Train Twice, Report Says

In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.

News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.

News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.

News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK

A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.

News: Everything You Need to Know About the iPhone XS

Apple's successor to the iPhone X is a beautifully made smartphone with much of the same characteristics, including a 5.8-inch OLED screen, two storage choices, and Face ID. But many features set the iPhone XS apart from its predecessor, as well as the other 2018 lineup of iPhones, making it a worthy choice to upgrade to if you're in the market for a new mobile device.

News: Still Need the Battery Replaced on Your Older iPhone? Get It Done Soon — Or It'll Cost You

While last year's revelation that Apple slows down iPhones with aging batteries left a bad taste in users' mouths, the company's $29 battery replacement program was a step in the right direction. However, all good things must come to an end; Apple will soon shut down the program, leaving users to pay the full $79 to replace their faulty batteries.

News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.

News: Get at Least 3 Months of Free Project Fi When You Buy an LG G7 or V35

Project Fi, Google's MVNO, is running a new promotion on the latest and greatest from LG. From July 16 until the 29th, whenever you order and activate the LG G7 ThinQ or LG V35 ThinQ, you will receive a $300 service credit. When you do the numbers, that equals a minimum of three free months of service.

News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences

If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.

News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner

Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.

News: Build Your Own AR Headset Using Leap Motion's Open Source Project North Star Design

Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.

News: Snow App Brings Animoji Alternative to Everyone with a Smartphone

Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.

News: New DigiLens Waveguide Displays for Motorcycle Helmets Are Thinner, Lighter & Cheaper

Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.

News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos

Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.

News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.

News: Lampix Exec Gordon Meyer Podcast Interview, Says the Future of AR Isn't in Wearables

The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.

News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino

Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...