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News: Snapchat Ships Amazon Visual Search as Its Next Step Forward in AR Evolution

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.

News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: Former Apple iPhone Engineer Explains Why He Thinks Augmented Reality Is the Future of Mobile

Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.

News: ManoMotion Updates Its Hand Tracking SDK for Smartphones with Skeleton Tracking

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.

News: Project Fi Adds 3 New Supported Phones — Moto G6, LG G7 ThinQ & V35 ThinQ

Google's MVNO carrier, Project Fi, can save you a ton of money in the right circumstances, but it's always had a limited selection of supported phones. Because the service uses Sprint, T-Mobile, and US Cellular towers as its backbone, you could only use Project Fi with a Pixel, Nexus, or the Android One Moto X4 until now.

News: Marvel's 'Avengers — Infinity War' Leads Debut Issue of Moviebill's AR Magazine at Regal Movie Theaters

Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.

News: Vuzix Seeks $80 Million in Defamation Lawsuit Over Unflattering Blade Smartglasses Report

Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.

News: Augmented Reality App Created by NYU Students Can Translate Sign Language in Real Time

While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.

News: Cisco & Accenture Lead $17.2 Million Investment Round in Upskill's Enterprise AR Suite

Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.

News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.

News: Microsoft Makes HoloLens Available for Rent for Trial Evaluation & Trade Shows

While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.

News: Latest 'Ready Player One' Trailer Is a Stunning Gallery of AR/VR Hybrid Concept Designs

Master director Steven Spielberg's virtual reality epic Ready Player One is coming to theaters in just a few weeks, but you can get an early look at some of the best parts the latest trailer, "Come With Me," which was revealed on Thursday.

News: GDC Survey Says Developers Are Bullish on HoloLens, Slow to Mobile AR Versus VR

A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.

News: The OnePlus 5T's New Sandstone White Color Already Sold Out in the US

The OnePlus 5T is a great device. However, for those of us in the States, we're pretty limited when it comes to OnePlus color choices. While we can pick one of two different spec models, both come in the same Midnight Black. Thankfully, OnePlus has just changed that, releasing a brand new color to our region — but it just sold out.

News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.

News: Niantic Preparing Huge Update to Pokémon Go Predecessor Ingress

These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.

News: Apple Working on Rear-Facing AR Sensor for 2019 iPhone, Report Says

Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.

Apple AR: MakeSpace's iPhone App Takes the Soul-Crushing Boredom Out of Storage Planning

In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.

TIDAL 101: How to Enable Loudness Normalization

Jay-Z's Tidal streaming service provides Hi-Fi music to a mainstream audience. Even better, Tidal can do this without blowing out your eardrums, because it's easy to enable volume normalization so that one track isn't louder than the next.

News: Updates to Upskill's Skylight Productivity Platform Make Building AR Apps Easy

Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.

News: Avegant Light Field Technology Now Available to AR Display Makers via Development Kits

Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.

News: Microsoft & Ford Demonstrate AR's Potential for Innovation in Enterprises

ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.

Dev Report: Machine Learning Agents Come to Unity

As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a point of maturity, and that will likely cause them to be intertwined for the foreseeable future. As developers, machine learning will definitely change the way we create software in the coming future. Instead of going lin...

News: New Patent Application Adds Fuel to Rumors About Augmented Reality Glasses for Apple

Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next.

News: This Group Is Backing Up SoundCloud Content in Case It Shuts Down

After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet Archive — a non-profit dedicated to preserving websites and services — announced today that they will be conducting a partial backup of SoundCloud to safeguard the site's content in case of closure.

News: The French Lead Mainstream Charge: PSA Peugeot-Citroen to Offer Level 3 Driverless by 2020

France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.

News: Markerless Tracking & Tango Support Come to Scope AR's Remote Assistance Solution Remote AR

Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.

News: Forget Convenience, Uber Pool Maximizes Efficiency by Making You Walk More

After Uber noticed that if you walked to a more convenient pickup spot — instead of your exact location — that it would save you time and money, they decided to make a change to their system.

News: ScopeAR's Mixed Reality Smart Instruction Development Platform Now Supports HoloLens

Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.

News: Alex Kipman Just Said What All HoloLens Enthusiasts Are Thinking — 'The Phone Is Already Dead'

According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.

News: Your Bose Headphones Are Spying on You

Bose Corp is the latest company trying to make another dollar off of you without your permission. Bose Connect, the companion app to the swag $350 Bose headphones, is not the Jane to your Jack that maybe we all hoped it to be.

News: Functional Guidelines for Manufacturers Will Shape the Future of AR Technology

The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).

News: Live-Stream Your AR Looks with ModiFace's New Makeup Platform for Facebook & YouTube

ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.

Truly Driverless: Fully Self-Driving Cars in Illinois Won't Require a Human Operator if New Bill Passes

For all of its drama, Uber's driverless program has states like Arizona excited for the future of self-driving vehicles. But it's not Arizona alone that supports the driverless craze; the Illinois House of Representatives will hear a bill that would allow driverless cars on the road with or without human operators.

News: Augmented Reality Can Make Good-for-You Food Look More Attractive, Making It Easier to Eat Well

Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.

News: Zappar Goes from $84,000 Kickstarter to $3.75 Million Series A Funding for Mobile AR

In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.

Video: Space & Sound Used to Help Visually Impaired Navigate with the HoloLens

We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.

News: Bioimplants Will Bring Augmented Reality Straight to Your Brain

We're already glimpsing the future when we look at mixed reality through a headset, but is the real evolution of this technology something that will exist as part of our bodies? As intense as that may sound, TechCrunch's Jay Donovan offers compelling reasons why it's not such a crazy idea:

News: Lenovo's New Tango-Powered Phab2 Pro Marks the Rise of a New Wave of Mixed Reality

Augmented reality began on smartphones but technical limitations have prevented further development. Google's Tango (formerly Project Tango) aimed to change all that, and with Lenovo's help, they now have their first device.