This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
Apple's notification system for iOS was in desperate need of a revision ever since they removed app grouping for new alerts. In iOS 12, they finally brought that back, new and improved, but Apple has also added more useful notifications features, such as Instant Tuning, which helps you quickly manage how notifications come in for each app — if you even want them to.
Despite the fact that Snap Inc.'s Spectacles weren't the hit some were expecting, the company is nevertheless taking another swing at it by releasing an updated version.
In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix.
On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface.
