The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
When it comes to filters, Snapchat is no slouch. The chat app's array of effects rivals even the fiercest competition from filter masters like Instagram. Now, the company has a new trick up its sleeve that adds depth to your selfies (and even more new filters), and that feature is called 3D Camera Mode, available for iPhone models with the TrueDepth camera used for Face ID.
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Does your Activity page on Instagram feel cluttered? You're not alone. Instagram lumps all alerts into one long, chaotic timeline, so if you want to see comments or likes, you have to weed through everything else including shares from other users, memories, recommendations, and new follows. Instagram knows its a mess, and the company plans to add notification filters to sort things out.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.
In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it.
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
