News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
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News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
News: Escape Room Experience Comes to Mobile via Futuristic 'The Lockdown' Augmented Reality Game
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
News: Epson's Moverio Smartglasses Line Gets Major Upgrades with New SDK and Web-Based Publishing
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
News: New Magic Leap Images Appear as Saudi Prince Gets Demo from CEO Rony Abovitz
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
Market Reality: AR Investors & Influencers Respond to Apple's Big AR 'Meh'
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
How To: Quickly Turn Off Face ID on Your iPhone
While Apple's tech used for Face ID on the iPhone is impressive, it's debatable whether it's more convenient than Touch ID. There are also concerns that your face could be used to track shopping patterns or be seen during mass surveillance by intelligence agencies. More importantly, it could be easier for law enforcement, and even thieves, to force you to unlock your iPhone.
News: Vertebrae Standing Up AR Ad Platform for ARKit Arrival
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
News: Sealed with a Kiss — Can Zika Be Transmitted Through Saliva?
A new study shows the Zika virus is present in saliva — but it may not be enough to make you sick. The Centers for Disease Control and Prevention notes there is "no evidence that Zika can be transmitted through saliva during deep kissing." Given the results of research published in the journal, Nature Communications," the agency may need to revise its guidance.
Today's Top News: Tesla Jumps Aheads with a Truly 'Silk Smooth' Autopilot Update
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Brief Reality: Acura, L'Oréal Latest Brands to Buy into Augmented Reality
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Brief Reality: Home Audio Speakers Could Soon Project Holograms
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
News: SwapBots Is the Type of Idea the Mixed Reality Future Needs
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
News: Fungal Superbug Strikes Again, Hits NYC & JC Hospitals Hard
A 'superbug' fungus is currently running riot in the hospitals of New York and New Jersey. This outbreak of Candida auris has contributed to 17 deaths in NYC, according to recent reports.
News: HoloBooth Presents Exhibition Booth Through HoloLens
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
Brief Reality: AR Goes Green in Hackathon
NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.
News: Sony's Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
News: Researchers Discover Key Proteins Malaria Uses to Infect the Liver—A Key Step in Stopping the Parasite
When the mosquito that carries the malaria parasite (Plasmodium falciparum) bites someone, the parasite must travel to the liver where it undergoes part of its lifecycle before infecting red blood cells and spreading to its next host. Until now, the first step of how the parasite gets to the liver hasn't been clear.
News: It's Time to Ditch Your Yahoo Account
If the recent "state sponsored" Yahoo hack wasn't enough motivation for users to stop using their services, the latest news about Yahoo should be. Joseph Menn, a reporter at Reuters, just revealed that Yahoo created a custom email wiretap service for the US government.
News: Huge iPhone Security Flaw Reveals One Big Benefit iOS Has Over Android
A human rights activist from the United Arab Emirates recently stumbled upon three gaping security loopholes in iOS that work by enticing you to tap a link sent to your iPhone. Ahmed Mansoor received a text message from an unknown number roughly two weeks ago, but instead of following the link it included, he sent the message over to a security researcher at Citizen Lab.
News: Americans Are Media Consumption Machines—And It's Only Getting Worse
Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mobile connectivity have sent us into a climb the likes of which we have never seen before.
How To: Create a Hootsuite Mac App to Manage All Your Social Media Accounts from Your Desktop
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
How To: The Real Story Behind Rooting the Samsung Galaxy S4—And Its New Secured Kernel
Rooting a mobile device may not be a big deal these days, but not being able to root definitely is. Even the Library of Congress, National Telecommunications and Information Administration, and White House can agree on that.
How To: Legally change your name
Archie Leach. It just doesn't have the same ring as Cary Grant, does it? Marriage, divorce, or just dislike of the name your parents gave you – all are reasons to follow these steps toward a new name.
How To: Turn Off Amber Alerts on Your iPhone, Plus Emergency, Public Safety & Other Government Warnings
Amber, emergency, and public safety alerts on an iPhone are loud — startle-you-to-death loud even. They can happen at any time, day or night, and sometimes back to back when you're in a big city. Those blaring sirens can wake you from sleep, interrupt an important meeting, or disrupt an entire movie theater mid-movie, but you can turn most of them off if you're tired of hearing them.
How To: Make a remote control work with just one battery
It’s late at night and your remote control runs out of batteries. When you go to replace them you realize you only have one batter left. Now you’ll have the quick fix knowledge to power your remote with just one battery until you can find another.
News: NASA Launches First Woman to Moon via AR App, & Delivers Interactive Visit to New Space Telescope
The team at NASA is in full mission preparation mode as they prepare to send a new team to the moon for the first time in decades via the Artemis program in 2024.
How To: Take Your Productivity to the Next Level with This Google Masterclass Bundle
Want to take your productivity to the next level in the new year? Whatever industry you're in, The Complete Google Master Class Bundle will teach you the tips and tricks to become more efficient and highly skilled in its most popular apps. Right now, the entire bundle is on sale for just $39.99 — that's an amazing 97% discount off the regular price of $1,990.
How To: Safeguard Your iOS Devices with This Premium VPN for Just $40
Now that more and more people are working on their personal computers and smartphones as opposed to their work computers as a result of the coronavirus outbreak, hackers are having a field day. Unencrypted home networks and public WiFi connections make it incredibly easy for cybercriminals and even government agencies to access everything from your browsing history to your banking information, and a Virtual Private Network (VPN) is the only way to stop them.
How To: Protect Your Privacy with This 2-Part Security Bundle
Although it's always been important to safeguard your data and private information in the digital age, privacy has recently taken on an entirely new meaning.
How To: 10 Major Security Enhancements Coming in Android 11
Starting with Android 9 and 10, Google made privacy and security the main priorities for Android updates. Both versions brought numerous changes to help erase the notion that Android isn't safe, but Android 11 might even have them beat.
Market Reality: Apple Sets Stage for AR Smartglasses, Spatial Adds Funding, & Pinterest Enters AR Makeup Game
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
News: Magic Leap Experience Lets Golf Fans Meet Jordan Spieth & PGA App Update Brings Pebble Beach to AR
Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.
News: Amazon Sumerian & 8th Wall Weave Web AR Experience for 'Spider-Man: Into the Spider-Verse' Movie
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
News: Augmented Reality Reporting from NY Times Shows That Military Perpetrated Syria Chemical Attack
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.