After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
With the British exit from the European Union looming, the UK is looking to the auto industry to help boost their economy and secure jobs through the upcoming years. Today, Business Secretary Greg Clark and Transport Minister John Hayes announced the government investment of $136.7 million (£109.7 million) across 38 different automobile projects, as a part of the Plan for Britain.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
The next generation in mobile communications has officially arrived. A new "Universal Profile" was just published to help carriers and OEMs enable Rich Communication Services (RCS) on any of their smartphones, and the standard hopes to replace SMS with a feature-rich, iMessage-like experience on all phones.
Thanks to the anorexic waifs who predominate the modeling industry, we have been led to believe that blunt, so-sharp-you'll-cut-your-finger-on-them cheeks are the Holy Grail of cheekbone shapes. So many of us spend money purchasing bronzers and dusty rose blushes hoping to fake those cheekbones if we don't have them.
Mary from VLine industries shows up how to Install a wall safe into a closet wall. For this example, she used a DOJ approved Wall Safe from VLine. The first step to the installation is to find where the studs are in the wall and make sure there is no electrical or plumbing behind the wall. Next, after locating the studs with a stud finder or by knocking on the wall, you measure and mark the space you will need for the wall safe. Use your dry wall knife to cut the space for the wall safe out b...
Mark McDonnell with The Art and Feel of Making It Real and Cre8tiveMarks demonstrates how to draw tonal sketches. Costume gesture drawing is a popular technique for artists in the animation and entertainment industries. Use a drawing pencil and a piece of drawing paper to do quick outline sketches of a subject. After the outline is created, fill in the detail and shading with the pencil. Fill in other parts of the drawing as necessary. Use other sketches for reference points on your drawing. ...
In this video, Steven Chong teaches you about when to use the "functional" resume format. In this video you will be introduced to the "functional" resume format, and when to use it. The Functional Format Resume lists your employment history into sections. These sections highlight areas of skill and accomplishment. Reasons to use this type of format include: When you are overqualified. If you have gaps in your employment history. When you are going to a completely different industry. If you fo...
This video, brought to you by Lowe's, a leader in the retail "do-it-yourself" industry, hosted by Lowe's home improvement expert Mike Kraft explains, in detail, how to install horizontal window blinds in your home. Once you've measured and obtained your window blinds, you will also need a drill with bits, screwdrivers, tape measure, pencil, and a level. The video also suggests some other tools you may need to complete your project, as well as links to Lowe's website, for complete instructions...
In today's world, icon creation has become an industry of it's own. Learn from the professionals the simple steps involved in creating an icon in Adobe Illustrator. Making your own icons can really liven up your desktop and add flare to an application you are developing. Using Adobe Illustrator can sometimes be a daunting task, but with the help of this video you will have no trouble whatsoever. Making email icons with Adobe Illustrator has never been simpler.
Adobe Flash Creative Suite 4, or CS4, Professional software is the industry-leading authoring environment for creating engaging interactive experiences. It is ideal for interactive designers, graphic designers, and developers. But having the program isn't enough; you need to know how to use it. In this two-part video tutorial, you'll learn how to create motion tweens within Adobe Flash CS4.
The Bow Position is a devotional pose and can relieve back pain. Learn how to do the Bow Pose in this yoga video lesson. Take action: get into plank position, bow knees, bow chest, bow hands, and bow chin. Cindy Mastry, the instructor of this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teaches aerobics, kickboxing, and yoga at many fitness centers in the Tampa Bay area. Cindy...
The Extended Side Arm Pose engages the core muscles and improves balance. Learn a new yoga pose in this video yoga lesson. Take action: let go of fear, engage core, find counter balance, use belly lock, and breathe and center. Cindy Mastry, the instructor of this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teaches aerobics, kickboxing, and yoga at many fitness centers in the ...
Kundalini yoga focuses on awakening the energy that is found in the base of the spine. Learn how to use mantras for Kundalini yoga in this Kundalini video clip about yoga poses and postures. Take action: mantra is a repetition of words and chant mantras to find higher level of consciousness. Cindy Mastry, the instructor of this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teac...
You can use twist, back bends and forward bends to stretch on the floor in Hatha yoga. Learn how to do floor stretches in Hatha yoga in this fitness video. Take action: practice wide-leg fold, spread legs, keeping toes up, exhale forward, and inhale up. Cindy Mastry, the instructor of this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teaches aerobics, kickboxing, and yoga at m...
Forward bends in Hatha yoga can help with headaches and increase creativity. Learn how to do a forward bend in Hatha yoga in this fitness video. Take action: sit in bound angle, bend from waist, keep back straight, inhale & lengthen, and sink with exhale. Cindy Mastry, the instructor of this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teaches aerobics, kickboxing, and yoga at...
Stretching the spine will help align back muscles. Learn how to stretch the spine in Hatha yoga with this video clip. Take action: begin in Table Pose, extend one leg back, lift opposite arm and reach, and exhale and stretch. Cindy Mastry, the instructor in this how-to video, has practiced yoga since the age of eight, and also has a background in Jazz and Ballet. Active in the fitness industry for nearly twenty years, she teaches aerobics, kickboxing, and yoga at many fitness centers in the T...
