They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
Action games encompass a wide array of categories, ranging from racing games that pit you against players the world over for track domination, to endless runners that push you to set ever higher scores, and RPGs that let you embark on adventures in fantasy worlds. With such a huge selection of titles to look through, it's all too easy to overlook a game you might otherwise like.
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
We've already shown you our favorite new action games that have come out this year, but now it's time to share our all-time top ten list. These games are available for both Android and iPhone, they don't have intrusive ads or freemium schemes, and most importantly, they're all completely free to play.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Thanks to Samsung Experience 9.0 on the Galaxy S8 (AKA TouchWiz Oreo), we know the upcoming Galaxy S9 is going to enjoy some of the new keyboard changes coming to Samsung's iteration of Android 8.0. Those who preorder the device on March 2 or pick it up on March 16 can expect these changes out of the box, as the S9 will be running Samsung Experience 9.0 on day one.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
The greatest pain in owning a high-powered gaming PC is the simple fact that you can't play it all the time. Sometimes you have work or school, and other times, you may just want to go mobile. When something like this impedes your ability to play PC games, you may end up settling for mobile games. What if, instead of doing that, you were able to play your PC games from your iPhone?
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
The holidays are stressful. Between traveling, family, and dinner, Thanksgiving weekend can feel like weeks. Many families have traditions that make the days long, but some of us would rather curl up somewhere and watch our favorite shows. But all is not lost — our phones do so much for us now that they can help make the long stressful weekend much more bearable.
