This year, over 2.7 billion gamers will spend nearly $160 billion dollars. That number is predicted to increase to over $200 billion in just three years. If ever an industry had growth potential, this is it.
With the global COVID-19 pandemic preventing Pokémon GO players from venturing into the real world, developer Niantic has adapted the game for trainers to play in a socially-distanced manner.
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
On Wednesday, as expected, Apple unveiled the next generation of iPhones, namely the iPhone XS and iPhone XS Max along with the more affordable iPhone XR, each equipped with a TrueDepth sensor.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
If you're looking for your gaming fix and nothing on the App Store is piquing your interest, you should give soft-launched games a try. These are games that haven't been released in the US yet because they're getting tested in smaller markets first. Using a simple workaround, you can install them on your iPhone in any country.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.
Word games can expand your vocabulary skills in all sorts of exciting and creative ways. Because of this, both the iOS App Store and the Google Play Store are awash with word games, making it hard to differentiate between good and bad titles. This is especially troublesome if you're looking to purchase a game, as everyone hates to waste hard-earned cash.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
One of the best features in Super Mario Run is a multiplayer race that lets you test your skills against other players. Toad Rally, as it's called, pits you against other players in a battle for Toads. The more Toads you collect, the easier it is to build your kingdom and collect more rewards on your Android or iPhone.
I think I hate this game. I don't really see how you can play more than 15 minutes of Tap Mania without smashing your head into a wall. You do nothing but tap. Tap, tap, tap. At least they got the name right.
Crazy Taxi continues to be a favorite among gamers of all ages, from those who played the game in late-'90s arcades to those who discovered the game later on consoles. This weekend, Sega announced their mobile version of Crazy Taxi would now be available for free. What a time to be alive. So does the arcade classic still hold up in 2017? Let's find out.
Soon, users will no longer need an expensive headset or even a smartphone to experience mixed reality. The new Microsoft update will be bringing mixed reality applications to every Windows computer next month. This new upgrade to Windows 10 named the Windows 10 Creators Update.
The US Department of Education has put together a competition called the EdSim Challenge with a $680,000 purse to facilitate next-gen education. The event calls upon augmented and virtual reality, as well as video game developers, to bring immersive simulation concepts to prepare the workforce of the future.
Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual reality. While designed to leave you haunted by the end, offering a more "evil" narrative than we'll likely see in our actual future, the episode explores possibilities that aren't as far off as one might think.
The latest update to iOS 10 brought with it a number of great new features. Of these, the one that will likely have the most impact on people's iOS experience in the long term are the new apps and stickers for iMessage.
Pokémon GO, the global augmented reality game that's brought fans out of their homes to catch Pokémon across the planet, has brought about plenty of real-world positives. Unfortunately, when players get power hungry and start taking game hacks too far, we all get a little screwed—both digitally and in real life.
Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in a browser any longer. Does this mark the end of the web browser entirely? Probably not. A lot of information works well on the page, and the Microsoft HoloLens still uses a pretty standard version of their own Edge brows...
