Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
Apple first announced Business Chat, a new way for customers to communicate with companies, at WWDC 2017. While Business Chat did not arrive with the initial release of iOS 11, Apple pushed it out in iOS 11.3 so companies can offer customer service in a whole new way, and it works pretty much the same in iOS 12 and higher as it did back then.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new depth to the way we control devices.
Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit.
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
Admit it — many of us have not gotten in the Uber's we've requested. Sometimes, you just need to get someone else a cab that you're not going to be going with. No biggie ... but your friend doesn't have any connection to Uber or the driver, which can be a little awkward. Uber is addressing this slight issue today, with an update that allows you to officially request Ubers for others.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s.
Facebook Messenger has now incorporated a live location sharing feature, one week after Google Maps revealed its own real-time location tool. On Monday, the social media giant announced the new feature, which will allow users to share their live whereabouts with friends at the press of a button.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
Scientists are constantly on the search for new organisms, species, and other types of life. A special group of these researchers, calling themselves "bioprospectors," dive deep into mines to find unique lifeforms with special properties not found anywhere else.
A few days ago, there were flying piranha, snakes, and dragons roaming around freely at the Anaheim Convention Center in California, but they weren't real or even hallucinations—they were holograms brought to life with the Microsoft HoloLens.
