News: Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Jay-Z's Tidal streaming service provides Hi-Fi music to a mainstream audience. Even better, Tidal can do this without blowing out your eardrums, because it's easy to enable volume normalization so that one track isn't louder than the next.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient during a live surgery.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Pinning a tweet to your profile is a fantastic way to get people to view and engage with your most important content on Twitter. In fact, it could very well be the best way to improve your overall Twitter strategy.
The BBC's Taster VR app released July 5 is providing new experiences visible on both iOS and Android, and one of the releases is a VR version of Planet Earth II. It is viewable on YouTube and works properly when viewed with a mobile VR headset.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Instagram can be pretty exact when it comes to where you are located. That's why, sometimes, it's best never to geotag your precise location, but a broader area where you are less likely to get, well, um ... stalked?
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
A new dating advice site, WittyThumbs, launched today that lets users offer advice to others as well as seek it; the site combines that collaboration with advice from designated dating experts.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
Leave it to some lazy college kids to attempt to figure out a way to brew a pot of coffee without leaving the couch.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Breaking off a piece of that Kit Kat bar gets a lot more difficult when the whole thing weighs 13 pounds.
This year's biggest film certainly didn't come as a surprise: with another incredible comic book creation, Marvel's Guardians of the Galaxy wowed audiences more than any other movie. With its unique team of heroes, Guardians provided a set of ready-made Halloween costumes.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
There is a substantial number of helpful tools at your disposal in Microsoft Word when it comes to writing; grammar check, word count, dictionary, thesaurus, and tons more. One tool that doesn't necessarily make itself obvious is testing your document's readability. With this built-in tool, you can not only check your spelling and grammar, but also the reading level of your document.
TIFF 2012 Wrap-Up - Pounds Personally Gained: 4.5
Video: . The author started with a written introduction of the importance of the executive summary as part of the business plan.
Quarters don't get you very far at the mall, but they are very impressive when used in magic. Grab a fake trick quarter and follow these steps and you will be on your way to impressing your friends in no time!
Bring a little magic and wonder into the lives of those around you with this easy magic trick. The best part is all you need is an envelop, pen and someone willing to reveal their age and birthday. Make sure to play up the suspense.
Magic tricks are a fun way to pass the time or entertain a group of friends. The ball and vase trick is easy to learn using the basic principles of magic trick deception. Pick one up and start spreading joy and wonder to people near you.
Presentation matters. Make sure you have the best shot of getting your artwork out there by putting together a pleasing and professional artist portfolio. Include your best work and make everything look finished and neat.
Magic Trick: The Cigarette Through Coin Have you ever heard of the Masked Magician? With the television series Magic's Biggest Secrets Finally Revealed, the so-called Masked Magician (Val Valentino) revealed secret after secret of the magicians repertoire. Valentino creates “the magic” then proceeds to reveal the reality of the illusions before a captivated television audience.
It's time for some golf! What's an 18-year-old know about distance? Justin James can belt it 400 yards and more, and with his power tip, you too can tack on a few extra yards. Well, maybe not 400 yards, but you get the idea. See how to get more power out of your golf drive.
There are a few significant improvements for your iPhone with the iOS 17.5 software update, released May 13, but my favorite is Apple's enhancements to the Apple News app, which is making its Puzzles section even more fun with Game Center integration and even a new type of word puzzle.
While iOS 14.3 is available to everyone right now, Apple is currently working on iOS 14.4 in its beta programs, and the second iOS 14.4 beta just came out for developers. The public beta version of iOS 14.4 beta 2 was released soon after. But what's in these new betas?
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
It's finally out. After months of testing, iOS 13 is available to install on your iPhone, which means over 200+ new features you can use right now. The update, released on Sept. 19, can be installed over the air or from a restore image using iTunes in macOS Mojave and older or Finder in macOS Catalina. Ditto for the 13.1 update issued on Sept. 24.