Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Your Instagram followers deserve to be heard. Whether through polls or DMs, Instagram offers your followers a unique way to share their thoughts and opinions with you on any subject you can think of. Now, the social media giant is expanding these options with the introduction of a new "Questions" sticker for your stories.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
The headphone jack is becoming outdated technology in smartphones — that's what many manufacturers would have you believe. For the convenience of the audiophiles out there, we recently published our list of all phones that have removed the 3.5 mm jack. But what did each company gain inside their flagship phones by removing this supposedly antiquated port?
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
With technology giants like Apple and Google finally entering the fray, the move toward mass adoption of augmented reality is ramping up. Apple's ARKit and Google's ARCore will allow entirely new categories of apps to be made. Unfortunately, in a world of heavy competition, getting these two frameworks to work together wasn't a priority for either company.
If you need a Halloween costume posthaste, you really can't go wrong with a LEGO man costume. And one made from cardboard that is fully functional, well, you'll probably win the "Best Costume" contest hands down. Not only will this mecha-esque costume wow everyone you meet, but it eliminates the need to apply Halloween makeup, style your hair, and get your outfit just so. With a LEGO man costume, you're ready to roll.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Volvo Cars' "all-electric" announcement last week was seen as a direct threat to Tesla's electric vehicle (EV) and driverless lead, but German auto giant Volkswagen (VW) says it is in a better position to challenge Tesla.
YouTube is a giant platform — over 300 hours of video are uploaded every minute. It can be difficult to keep track of your favorite videos in such a chaotic sea of content. Difficult, but certainly not impossible.
One of my favorite things about Instagram, and the reason why it's still my go-to app, is the fact that it's not like Facebook or YouTube. After our last presidential election, well, I think we've all been scarred from going anywhere near Facebook. And YouTube, I'm not sure why comments on that platform are some of the worst, but they are.
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
You may have heard of Honor of Kings, the multiplayer online battle arena game so popular that it has the potential to do for mobile what League of Legends has done for the PC in the world of competitive online gaming, but you'll soon hear about its western iteration, Strike of Kings. Tencent, the China-based online gaming giant now looks to expand to the lucrative western market and has released the game to many parts of Europe as a soft launch for iOS devices. Gameplay in Strike of Kings is...
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
WhatsApp sneakily made some security changes to iCloud backups without your knowledge, ladies and gents. Not that strengthening security is a bad thing, but still!
