Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
Now that Bard — Google's response to the revolutionary ChatGPT generative AI chatbot — is out in the wild, it's beginning to let its freak flag fly.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's been fairly tight-lipped.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
Apple claims that the iPhone 14 Pro and 14 Pro Max have the highest peak brightness of any smartphone, but is that really true?
Today is the 10-year anniversary of the death of Apple co-founder and former CEO Steve Jobs. To commemorate the occasion, Apple has posted a message and a mini-documentary on its website.
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.
The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
Amber, emergency, and public safety alerts on an iPhone are loud — startle-you-to-death loud even. They can happen at any time, day or night, and sometimes back to back when you're in a big city. Those blaring sirens can wake you from sleep, interrupt an important meeting, or disrupt an entire movie theater mid-movie, but you can turn most of them off if you're tired of hearing them.
If you had a phone in 2004, there's a pretty good chance it was a Motorola RAZR. The iconic phone is the tenth highest-selling of all time, and it marked the height of the flip phone era. Now that the technology has caught up, Lenovo (Motorola's parent company) is bringing it back in a big way.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
The headphone jack is becoming outdated technology in smartphones — that's what many manufacturers would have you believe. For the convenience of the audiophiles out there, we recently published our list of all phones that have removed the 3.5 mm jack. But what did each company gain inside their flagship phones by removing this supposedly antiquated port?
