News: PTC Offers Free Trial of ThingWorx Platform
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
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News: Guess Who's Back? Sherif Marakby Returns to Ford After Uber Stint
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
News: Google Unveils Visual Positioning Service for Tango
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
NR50: The People to Watch in Mobile Augmented Reality
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Fitness Lovers Alert: Get Ready for the New Adidas Workout App 'All Day', Out in Beta Today
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
News: Bixby Is Official—Meet Samsung's Siri Competitor
The rumors have been confirmed by Samsung themselves: Samsung has developed a virtual assistant of their own, named Bixby.
News: Savannah College of Art & Design Publishes First College Catalog with AR Capabilities
When it published its 2016-2017 catalog last year, Savannah College of Art and Design (SCAD) became the first college to leverage augmented reality technology for a college catalog.
News: Taqtile's HoloMaps Gives HoloLens Users Ability to View, Scale & Draw on 3D Maps
HoloMaps, an application by Seattle-based Taqtile, is available for free on the Windows Store. Taqtile, whose Vice President of Product Management was Microsoft's former Director of Business Development, is one of the few partners currently in the Microsoft HoloLens Agency Readiness Program. This interactive 3D map they have created, powered by Bing, offers more than just a top-down view of the world on the HoloLens.
News: Woah. This Report Suggests Samsung's Folding Phablet Is Coming Next Year
If you think phablets are too big to be smartphones, and not big enough to be tablets, then you're going to love what's coming next.
News: Microsoft Announces Acquisition of SwiftKey
Microsoft announced Wednesday morning that it has entered into an agreement to acquire SwiftKey, makers of the SwiftKey predictive keyboard and its SDK that runs on over 300 million Android and iOS smartphones, for about $250 million.
Today's Tidbit: Can You Really Trust EPA Ratings for Electric Vehicles?
One of the roles our government has taken on is to provide us with information to be used in making decisions.
How To: Use S Voice Commands on a Samsung Galaxy Note 2 & Galaxy S3 to Unlock, Open Camera, & More
With voice commands becoming conventional on most new smartphones, it's only ideal that their abilities increase as well. Thanks to Apple's Siri, you can do things like update your Twitter account and look up who the president of Costa Rica is.
How To: Hacked Portal Gun Prop Actually Levitates a Companion Cube!
Portal, the popular game from Valve, has been critically acclaimed since its release in 2007. Its unique gameplay and humorous storyline is the reason for its popularity amongst nerds everywhere. This has also spawned a large community in cosplay and prop design. The most popular aspect of the game has to be the awesome portal gun. The gun creates companion portals on almost any surface that allow the player to jump form place to place with ease and also allows you to move heavy objects with ...
How To: Make Your Own Creepy 'Puta Putin' to Guard Your Stuff (Or Scare Your Roommate)
Earlier this week, we learned that you can get people to put more money in a tip jar simply by drawing eyes on it. But what if you want to keep them away from something? Eyes can do that, too, especially when they're Putin's.
News: Snap Scores Big in Battle for Augmented Reality Platform Talent, Pulls Two Executives from Rival Facebook
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
News: What You Need to Know About ZTE's Ongoing Battle with the US Government
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
How To: All the Sites You Can Check for Coronavirus Testing Locations
One of the scariest things about the COVID-19 virus is that you can show no symptoms but still be infected (and contagious). Naturally, we all want to know whether we're carrying the new coronavirus, but if you're showing signs of COVID-19, how can you be tested to know for sure? Websites are popping up to help with that, screening for symptoms, and directing you to a testing site if needed.
How To: Access the US Government's Coronavirus Testing Website Without a Computer
On March 13, President Trump announced during a briefing in the Rose Garden that Google was building a COVID-19 screening website to help Americans understand if they might have the new coronavirus. If likely infected, the site would also include the location of a local drive-through testing site to visit. So how can you access the screening website?
News: Vuforia Parent PTC Goes All-In on 3D Content Creation with $470 Million Acquisition of Onshape CAD Platform
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Brief Reality: Don't Drink & Drive, Unless It's in AR
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
News: Google's ARCore Will Do for Android Hardware What Apple's ARKit Has Done for iPhones
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
Brief Reality: Fictional Heroes, Historic Warriors & Infamous Rogues Featured in AR Experiences
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
News: NYU Gets Coveted Job to Host the First Publicly Funded VR/AR Facility
The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility.
News: Tesla Seeks Deep-Dive Research Lead with Autopilot Firing & Hiring
Tesla hopes high-level personnel changes will help it gain an edge in neural network knowhow for its models' self-drive features, following the replacement of its Autopilot chief and the appointment of a recent Stanford grad to head its AI and Autopilot vision research.
News: Ford Pins Its Survival on Driverless with Its New CEO Appointment
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
News: Google's Self-Driving Car Job Postings Hint at Big Things Coming
Alphabet's moonshot factory, X (formerly "Google X"), is a secretive place, but it seems that when they are close to graduating a project, then they need to staff it up quickly. Watching for these job ads is one easy way to know they're close to budding off a baby.
How To: Celebrate the Red, White & Blue with These 10 Patriotic Cocktails
Fourth of July usually means barbecues, patriotism, and getting piss drunk. Okay, well not really, but a little inebriation is usually on the menu, and nothing says America more than serving patriotic drinks at your party. Here are our 10 favorites.
How To: Book the best hotel room for your money
Watch this video tutorial to learn how to book the best hotel room for your money. You've spent all year saving up for your dream vacation. The last thing you want is to end up in a hotel room that ruins the whole trip.
News: Google Arts & Culture Builds AR Replica of Bangladeshi Mosque as Part of Historic Site Preservation Project
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
News: Nreal Collaborates with Qualcomm & Deutsche Telekom to Build Prototype Enterprise AR App
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
News: Apple AR Headset Delayed Until 2022, Smartglasses to Follow in 2023, Report Says
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
News: Verizon Acquires Jaunt After Startup Moves from VR Services to Augmented Reality Focus
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
News: Form Adds Support for Heart Rate Tracking via Polar Sensors to AR Swim Goggles
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
News: Magic Leap Reveals Peek at New 'Undersea' Augmented Reality Experience
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
News: Smartphone Maker Vivo Enters Consumer Smartglasses Market with Vivo AR Glass
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.