News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Scanning pictures and uploading them to Google Photos is a great way to digitize your collection. With unlimited high-quality storage and text recognition capabilities, it's hard to pass up. And for your older family pictures, Google Photos will soon even colorize black and white images.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
During Huawei's P30 smartphone launch event on Tuesday, the China-based company unveiled a surprise addition to its line-up: smartglasses.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
There's been a lot of fanfare as iOS 12 rolls out, and as an Android owner, you might be feeling left out. There's no need to feel that way, though. You don't have to choose between running out to get a new iPhone or being stuck with only your Android's features — at least when it comes to emojis. This is one of those rare times in life when you can have it all.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Will smartphone batteries ever last as long as we need them to? Perhaps not. That's why we rely on external batteries to help us stay connected for hours, even days, longer than usual. But in 2018, you don't want to use just any external battery. Modern Android phones have fast charging — so should your portable charger.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
With all the talk about the impending release of the Magic Leap One, some have forgotten a very important, competing release on the near horizon: the HoloLens 2.0. Well, now we have new information that tells us when (roughly) the device will be released, as well as a few other exciting tidbits.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
Another piece of Magic Leap's mysterious story has been uncovered thanks to a new patent application revealed on Thursday, March 15.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
After years of rumors, we got our Apple Watch, and we have our anniversary iPhone, so now everyone has moved on to a new Apple rumor obsession: Apple smartglasses. And, in keeping with Apple rumor tradition, we're getting some pretty imaginative ideas of what the next big Apple product might look like.
Over the past few days, we've learned a lot about Samsung's upcoming Galaxy S9 and S9+ smartphones. In addition to a full list of hardware specs, we have complete renders direct from renowned leaker Evan Blass. Of course, Samsung always has a few surprises up their sleeve, and today, we have some new information about the facial unlock method arriving on the S8.
On Wednesday, Apple released a new batch of Animoji characters that gives iPhone X users more virtual masks to play around with, but what many have been waiting for is an app that lets you put on a virtual mask of another person, not an animated emoji. Well, that day has finally arrived.
After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
Just a day after the release of the iPhone X, the music-meets-comedy pastime known as Animoji Karaoke quickly emerged as one of the popular (albeit frivolous) features used to justify spending $1,000 for Apple's newest smartphone.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs.
Face ID is possibly the iPhone X's make-it-or-break-it feature. Apple is asking previous iPhone owners to put a lot of faith into their home button replacement, and so far, the results seem pretty good. That is until CNN tested the security feature with identical twins.
Wonder Woman is going to be everywhere this Halloween, and you know it. One way for your rendition of Diana to stand out among an (Aegean) sea of Wonder copycats is to shy away from the classic high-glamour makeup style that Gal Gadot wears in the recent movie. You can still put on your tiara and carry your golden lasso all the same — you just need to go with a unique comic-book style makeup. With the help of licensed esthetician and self taught makeup artist Lex, instead of looking like you ...
Now that iOS 11 is officially rolling out to millions of iPhones, many users are upset with the fact that Apple has removed the 3D Touch multitasking gesture that we enjoyed in older iOS versions. Though not as fluid as this gesture, there is still a hidden way to quickly get into the app switcher without having to double-click the home button.
In case you didn't catch the big event in Cupertino, Apple just unveiled two of the most cutting-edge phones ever made — the iPhone 8 and the iPhone X. Out of the many glorious specs that were rattled off on stage, one stands out for being just a little confusing: Both models are rated IP67 under the IEC standard 60529.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.