It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Months after Next Reality broke the story surrounding the financial troubles at Meta Company, there's a new update in the company's ongoing patent lawsuit.
In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
German groups ZF Friedrichshafen AG and HELLA are collaborating to add to their autonomous portfolios with camera and radar development.
Your friends are ditching Snapchat for Instagram. After the social network turned camera company announced it lost $13.30 per user in its first quarter as a publicly traded company, well, it doesn't look too good for the platform's future, y'all.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
Theorem Solutions, a company that helps engineering and manufacturing companies reduce their costs, has taken the next step with their mixed reality technology. The company has now added their own app, called Visualization Experience, to the Windows Store for the Microsoft HoloLens
It appears a privacy lawsuit that began five years ago is about to come to an end, and you might get some money out of it.
Lighthouses and signal fires may have been the first social media. Without the ability to share language, a distant light meant "humans here." A new study from the University of California, San Diego, finds that bacteria can also send out a universal sign to attract the attention of their own, and other bacterial species.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Fresh herbs are a surefire way to enhance a dish, but buying them at the store each time you need them is costly. Luckily, growing your own herbs is a lot easier than it seems: You can even using cuttings from the herbs you already buy to start your own little herb garden.
The best kept Indian hair growth secret shared! Learn how to grow hair long and fast & naturally!
Make your eyes beautiful & flirty - Naturally! An ancient Indian beauty secret, to learn how to grow eyebrows and eyelashes thicker and longer naturally, by an Indian beauty blogger!
Being in your twenties is tough. You're not a child anymore, but also not quite a full-fledged "adult" yet. Sure, you do adult things like cook asparagus sometimes, but you're also sweating about securing enough likes on your social media posts.
First thing you need to do is clean the area you are going to wax. DO NOT USE LOTION. Use soap and water then dry the area.
Gardening school is in session and Shirley is teaching the absolute basics, such as: what to wear, what tools to use, what is the difference between an annual, perennial, and biennial? What is a garden zone, and which one is yours? Class is in session, so spit out your gum and listen up. Time to learn Gardening 101.
