News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
As you might know, Tidal differentiates itself from the competition with its audio quality. Unlike Spotify and Apple Music, it aims to give its subscribers studio quality audio from any device. However, before you sign up for Tidal, be aware there are few steps you need to take in order to stream such high-quality music.
While the audio experience is solid on Galaxy phones, it isn't the absolute best out of the box. That's because Samsung has partnered with Dolby Laboratories to provide its industry-leading sound technology known as Dolby Atmos, but it's turned off by default. Once enabled, your audio experience will go from good to great.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Blue has defined Facebook's color scheme since its inception. Both Facebook's main app and Messenger theme are blue, which means your chat bubbles, like emoji, and menu bar items are also. While certainly a satisfying color for chat, you may get sick of it after a while, especially when it's in every thread. Luckily, Facebook lets you customize the color of individual Messenger chats.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
Back in 2018, Spotify began testing a new mobile feature that has grown very tiresome: three to eight-second looping videos that take over the entire screen. Known as Canvases, they effectively hide the cover art and lyrics of the current song — and they're still very much around to annoy and distract the hell out of you. Thankfully, Spotify has also included a way to get rid of these things.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
When the announcement of the Cheddar app for Magic Leap first went out on Tuesday morning, the app was not available on my updated Magic Leap One (located in New York City). However, after checking throughout the day, I can confirm that the app is now live.
In 2017, Google introduced a new feature called Fast Pair. This made discovering and pairing Bluetooth devices completely stress-free, as it eliminated the need to fumble through settings. Google has now made it even easier, so Fast Pair is a must-have feature for your next headphones.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
Who doesn't love a refresh? Samsung's upcoming One UI makes it easier to use your device with one hand and adds a fresh coat of paint to the formally "Samsung Experience" skin. While you're probably looking forward to installing One UI on your phone, not all Galaxies are equal — your device could be one of the first to receive the update, or it could never see One UI at all.
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Augmented reality experiences for consumers, for the most part, are relegated to mobile devices at present, but creation and development of those experiences is still a province of desktop computers.
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.