News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
Cake decorating is one of those activities that used to leave my hands sticky and my spirits dampened. No matter what I seemed to do, the final result always ended up looking like a preschool art project.
Merely fidgeting and shivering can burn calories, but now you can add trembling in fear to the list too. Just pop in a good horror movie and turn down the lights to burn off up to 200 calories. What would you rather do? Walk for over 30 minutes or watch a 90-minute scarefest?
Here is a take on a cheap but very romantic valentines gift that your loved ones would truly enjoy. Here's how to make your perfect chocolate dipped strawberries. Gather the ingredients that you'll be needing: a batch of chocolate chips (dark and white chocolate) and 16 oz strawberries. Prepare also the following cooking utensils: 1 pot and 2 heat proof bowls along with a laid out foil or wax paper (whichever is available to you). Start by cleaning and rinsing strawberries along with their st...
Samsung decided to jump into the foldable category early, announcing the Galaxy Fold in February 2019. After a major hiccup, Samsung released the phone four months later to praise. But Samsung's not finished with foldables, as the new Galaxy Z Flip is just on the horizon.
All day I dream of eggs: scrambled, poached, over easy, hard-boiled, fried, baked, raw... Okay, the last one is a joke (unless you're Gaston, which means that you eat five dozen of them and you're roughly the size of a barge). But eggs are freaking good in just about any cooking prep, and more often than not are the foundation of your favorite baked goods.
You have paisley ties, you have striped ties, now try a duct tape tie. Duct tape comes in a variety of colors and with the help of one of your boring old ties as and outline, you can have an imaginative new tie that you can be sure no one else has.
Halloween night for most people with kids means tons of candy. That translates into tons of trash from candy wrappers. But even though you probably wouldn't think it, there's no shortage of alternative uses for those wrappers, from clothing and accessories to home decor.
If you are looking for a great Halloween costume idea, why not try dressing up as a Scarecrow? Part 1 of 15 - How to Make a scarecrow costume.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
In my opinion, there is no candy greater or more timeless than Sour Patch Kids. They're the ultimate treat: sweet and refreshing, yet sour and tangy. These contrasting flavors are what make Sour Patch Kids perfect for the people of all ages—especially your kids. So let's make dishes that incorporate this awesome candy into your cooking rotation!
Christmas is just around the corner, which means holiday wreaths are decorating many doors across the nation. While we're always fans of a practical DIY, we especially love the edible kind, which are great for last-minute decorations.
If you're dressing up as someone iconic for Halloween, having the right voice can make or break your costume. Think about it—having a Darth Vader lookalike walk up to you and start talking like Alvin the Chipmunk would probably ruin the effect (and possibly be a little creepy).
Whether you're heading to a frat party, out for Halloween or just looking for a cool way to tie your towel at the beach - this video is here to help! Learn how to tie a toga, the ancient Greek way of dressing, and be ready for whatever costume situation may arise with a quick and cheap outfit!
A sensory poem is a poem that uses all five senses to describe something. These are common poems for grade school children. They are not difficult to do and only need to choose something to describe and follow the rules.
Becoming someone else for Halloween is a lot of fun, but it can take a ton of tools to accomplish. An elaborate costume can require you to slather yourself in all kinds of makeup, paints, and glues, and putting it on is only half the work. The real fun starts when the party's over, and you have to remove it all.
A 6,000-year-old forest inhabitant awakens to find life in the forest around it in crisis. Plants, trees, animals, and birds are moving north to escape increasingly heated air, even as mass extinctions take place around the world. The inhabitant stirs and remembers it has lived this before and knows what to do.
Alcohol is a marvelous thing. It might even be responsible for saving civilization. And we're always fans of hacking our booze intake, whether it's learning how to drink all night long without getting drunk or how to discreetly get your drink on without anyone knowing.
Glow sticks, a popular favor at parties and outdoor events, and a must-have on Halloween, can be traced back to the United States Navy in the mid-1960s. The military desired improved visibility during night operations, and glow sticks, with their small-size portability and lack of batteries, were a perfect tactical solution.
Here's how to make dry-ice at home, or wherever you feel like it! All you need is a pillow case, and a CO2 fire extinguisher.
As you know, it's impossible to be a Steampunk without a pair of goggles. In fact, there are entire communities dedicated to judging other Steampunks based solely on their goggles. A Steampunk without goggles is like Samson without his hair, or a duck without a beak—totally powerless. As I'm sure you also know, the right pair of goggles can instantly render any outfit Steampunk, no matter what it looks like.
Notch loves Halloween. He must, because he keeps putting scarier and scarier things into Minecraft around Halloween time!
Apple pushed out 31 new emoji with iOS 16.4 and iPadOS 16.4, but it somehow forgot to add ten of those — all skin-tone variations for the new leftward and rightward pushing hand characters — to the iOS keyboard. Here's how to unlock and use them.
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray.
Apple released the newest update for iPhone, iOS 14.5.1, today, Monday, May 3. The update (build number 18E212) is the first since iOS 14.5, which Apple made available one week earlier on Monday, April 26.
In the previous article, we learned how to set up our VPS, configure our PHP server, and developed an in-depth understanding of how the payload works. With all that taken care of, we can get into disguising our payload to appear as an image and crafting the note in the greeting card being delivered to our intended target.
In the iOS 17.5 software update, released May 13, there are new features for EU countries and mobile device managers only, but there are also more widespread user-facing changes to Books, Podcasts, and other apps. News is one of those other apps, and it gives us more preferences for automatic downloads.
There are a few significant improvements for your iPhone with the iOS 17.5 software update, released May 13, but my favorite is Apple's enhancements to the Apple News app, which is making its Puzzles section even more fun with Game Center integration and even a new type of word puzzle.
Some record labels release albums across the entire music spectrum, dipping their toes into every genre, sub-genre, and language imaginable, while others attack only the categories they're good at. So if you're hunting for new music, and the Listen Now, Browse, and Radio tabs in Apple Music are getting stale, iOS 14.5 lets you browse like-minded artists, albums, and playlists by specific record labels.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
Earlier this month, the rumor mill suggested that Apple was gearing up for a Mar. 23 event, with a possible release of iOS 14.5 to boot. That event, as we can now see, never came to be. It seems Apple is also not quite ready to unveil iOS 14.5, either, as we now have a fifth beta to test on our iPhones.
The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
Despite a rocky start with plenty of feature disparity, the Google Assistant now provides a pretty consistent experience regardless of what device you're using it on. Be it Android, iPhone, or Google Home, the AI behind the Assistant is virtually identical — including its quirky commands and funny responses.
Fall is my favorite time of year, yet I cringe every time it begins. Why? Because it seems like every business is in a frenzy to start the Christmas shopping season the day after Halloween ends. For those of us who are fans of pumpkins, that's a buzzkill.
Growing up, I was told that hard work could get me anything I wanted. But with Apple's Image Playground, I can create almost any illustration or drawing imaginable just by typing or selecting a suggestion. This groundbreaking feature in Apple Intelligence lets you generate images from simple prompts, opening up exciting possibilities for creativity.
Recording phone calls has always been tricky due to legal, ethical, and technical considerations. With iOS 18.1, Apple brings your iPhone a native call recording feature that simplifies this process while addressing privacy concerns.