Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
With Mobile World Congress fast approaching, all eyes in the industry are set on Samsung's Galaxy S9 announcement on February 25. While leaks and rumors about the S9 and S9+ have been flooding in for quite some time, we're getting a much clearer picture of these handsets as the announcement draws near.
For some of us, mornings are difficult. But if you can manage to start your morning right, you can trigger a chain reaction that leads to a more productive day. Fortunately, our phones have the tools to help us get off to a good start.
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
Forget the rise of the machines. Tardigrades are set to outlive everything — even the bots. When the last echo of a whisper in a cell phone has long dissipated into space, the water bears will still be hanging out.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
As headlines focus on melting glaciers and rising water levels caused by global warming, climate change is quietly taking its toll on the nearly invisible occupants of this planet, the microbes.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Where in the world did it come from? All of a sudden, one day, someone had an infection with flesh-eating bacteria. It captured headlines and worldwide attention because it was such a severe, strange, uncontrollable, and really disgusting condition.
Responding to the rapid emergence of dangerous pathogens around the world, a new initiative to prevent or contain pandemics was announced in Davos, Switzerland, yesterday. If you ever worried that a highly contagious pathogen could take down your community, or the country, this news is for you.
After California college student Luis Ortiz blacked out and was taken to the hospital in 2015, doctors were startled to discover the reason his brain was swelling—a one-centimeter long, wriggling tapeworm living within a ventricle in the middle of his brain.
It seems like a new, dangerous Android exploit is uncovered every month or two. The latest headliners are NightMonkey and Chronos from the list of CIA hacks reported by Wikileaks, which have been billed as gaping security holes in the world's biggest mobile operating system.
Google's new Pixel and Pixel XL smartphones are available for pre-order right now, but the general public won't start to get their hands on these devices for another week or two. Tech reporters got some hands-on time at Google's launch event on October 4th, but camera testing wasn't allowed, and the Wi-Fi coverage at the event was too flooded for real-world performance reviews.
Ever since the Google Play Store removed its "Designed for tablets" section, it's been a lot harder to find good, tablet-optimized Android apps. Not that it was all that great to begin with considering that they used to list apps like Facebook and Twitter, which only have oversized phone UIs on tablets, not actual customized UIs.
Cortana, Microsoft's voice-activated personal assistant, originally launch on Windows Phone, but is now built directly into Windows 10 complete with "Hey Cortana" voice search (take that, Apple). It can help you locate files, set up reminders, control music.
With each day that dawns, there is a new, major hack that makes the news headlines. If you are paying attention, there are usually numerous hacks each day and far more that never make the news or are kept private by the victims. Every so often, a hack is so important that I feel compelled to comment on it here to help us learn something about the nature of hacking and IT security. This is one of those cases. Last week, the U.S. Office of Personnel Management (OPM) revealed that they had been ...
