Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
It looks like all the unregulated fun and games we were having promoting products on Instagram is about to get, well ... regulated. According to a new report by Mediakix, 93% of celebrities on Instagram are not in compliance with the Federal Trade Commission when it comes to posting paid content.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
Katie wanted to make a difference in the world, and thanks to the ACUVUE 1-DAY Contest, and Disney Channel star and singer, Bridgit Mendler, her dream became a reality. Watch ACUVUE's video below and check out our tips on how you too can begin the transformation and motivate others to make a difference.
Are you getting that nasty "Application access set to not allowed" error on your Nokia 5300 cell phone? Unfortunately, it's a problem for most Nokia 5300 owners, ones who wish to use 3rd party applications on certain carriers, like T-Mobile, who restricts the uses for branding.
Learn how to create a warm, grungy background in Photoshop. - Open up a brand new document at 1280 x 720.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Instagram integrated Stories back in 2016, and it flew right by Snapchat as a whole, becoming a bigger success itself than the whole entire Snapchat app. Still, the constant bombardment of information can be tiring in Instagram, so much so that you may want to mediate what Stories are shown to you. Fortunately, there's a way to do just that — without unfollowing accounts or hashtags.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
How can you tell if the pair of Ray-Ban Wayfarer sunglasses that you are about to buy online are not a fake? Follow these 9 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.
Ring Lights can create a specific lighting that brings out warmer hues from your actors/models, as well as giving you a cool effect for the eyes. If you're not looking to spend a fortune on buying an already made one, you can make one with items from around the house on the cheap, if you have to buy everything you need, you're looking to spend around $100 which is much cheaper than buying one brand new! Check out this video for a full tutorial on how to build your very own Ring Light!
In this advanced three-part tutorial, learn how to create a beautiful, sweeping animation for Cherry 7-Up. This animation is made using Cinema 4D and will take a bunch of cherries, have them swim together and form the logo for 7-Up. This animation is gorgeous and looks so professional that you'd think it was an official ad for the brand.
You could be a PowerPoint power user or you could be a PowerPoint newbie— you've never created a slideshow in your life! Either way, this will show all of you brand new to PowerPoint 2008 for Mac (and all of your slideshow gurus) the basics of PowerPoint. The Microsoft Office for Mac team shows you just how to get started and get up to speed fast in this how-to video.
Ever try to make down home whiskey from scratch? This three part tutorial takes you through the steps needed to make whiskey in your own bathroom! Follow these steps and shock your guests when they ask you what brand of whiskey you're serving!
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
Sourdough is a delightful twist on your traditional bread, but creating and maintaining a sourdough starter can be a headache for many home bakers.
It feels great to wrap up in a big, fluffy towel after a steamy shower, but it's frustrating when that towel isn't quite up to the job. Over time, towels lose their ability to hold water and dry as needed thanks to daily use and the biggest culprit—laundry detergent.
If you have an artistic ability, I encourage you to learn how to airbrush on cars. Sure, it may be a little different, but if you already have the artistic ability, the rest is a walk in the park.
Video: . How To Use a Tampon
Not everything at the dollar store is a bargain, or even safe to use. Learn to spot the difference between an item that's cheap, and a cheap item.
Give yourself a terrifying zombie look this Halloween by using the right kind of makeup. This guide will show you how to make the facial features for your zombie costume using different makeup including lipstick, gloss, and other paints. While this tutorial uses the Mac brand, there are many solutions for your zombie makeup.
Create an effect in your video where the video footage is converted to black & white, pauses, and resumes playback in regular color. This effect is demonstrated by Aharon Rabinowitz with Spy Photo, a brand new set of free presets for Adobe After Effects.
This tutorial is for people who use the Lightwave 3D modeling software, and goes over the painting with polygons technique. If you've been curious about how to do this, this tutorial shows you how, from a brand new project onward.
