The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
How much screen time is too much for a child? Should you let your children have a smartphone or tablet? What age is appropriate to introduce them to technology?
One of the greatest trends to emerge from this period of home isolation is the live concert broadcast from bedrooms and living rooms across the planet. Though public gatherings are on hold, you can still impact people with your music and mixes. In fact, it's helping many people get through this confusing time.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
It's pretty much a given at this point that Facebook has a lot of data on us. While you might be conscious of the data you share with Facebook when you post, upload photos, or chat with friends on Messenger, you might not be thinking about all the data it receives from websites and apps you use outside the social media giant. Now, you can actually do something about it.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Microsoft is catching up by adding the revered dark mode feature to its suite of apps. The biggest name to get this treatment is Outlook, and it looks great. Dark mode is slowly rolling out, meaning only some people have it right now. So it's time to check and see if you have dark mode on Outlook.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
The Galaxy S9 is now available worldwide. We ran through several Android P features already on the Galaxy S9 and even took a look at a few hidden things you might not know about. While you're likely loving your new phone, there are a few concerns with any new device. One possible issue is the new persistent Android System notifications on the Galaxy S9.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
There's good news for iOS 11 beta testers — Apple just dropped the fourth version of the iOS 11 developer beta today. That means the newest iOS 11 public beta 3 will be released in a day or two.
M — Facebook's AI-powered assistant unveiled to the public in April — is now better than ever. The latest update to M now allows it to provide three more suggestions: a function to save content to view later, birthday wishes, and call initiation.
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
If you're a tech enthusiast, there's no way you're not watching HBO's Silicon Valley. So you surely know the Pied Piper crew's latest shenanigans involve an app that uses a phone's camera to find facts about food items — a sort of Shazaam for food, if you may.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Although John Chen of BlackBerry still sees Qualcomm as a partner, the chip maker and telecommunications company has just been given a preliminary order to pay BlackBerry $814,868,350 in royalty overpayments.
Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
In an early morning blog post, Microsoft announced the expansion of the Microsoft HoloLens Agency Readiness Partner Program. This announcement comes on the tail of an expanded HoloLens release over the last few months to many countries outside the initial US and Canada.
Late last year, two surgeons from the Instituto de Ortopedia e Traumatologia de Jaraguá do Sul in Brazil started using a combination of 3D printing and the Microsoft HoloLens to help plan spinal surgeries. And now, with the rest of their team, they've successfully performed a surgical procedure on their first international patient using their 3D impression planning and augmented reality process.
