News: North Cuts Employees After Slicing Price of Focals Smartglasses
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
UPDATE (February 26, 2014) Yesterday, the U.S. House of Representatives passed H.R. 1123 with a 295-114 vote decision. The ruling repeals the 2012 Library of Congress (LOC) decision that limited the ability to legally "unlock" your smartphone (see below).
You can manipulate the AF fine-tune on your Nikon DSLR in order to optimize the sharpness and resolution of your lenses. This is a great tool for achieving the highest picture quality possible.
In this video tutorial, we learn how to listen to audiobooks on a portable MP3 player like the Apple iPod. For more information, including a complete demonstration and detailed, step-by-step instructions, watch this consumer electronics how-to from the folks at CNET.
Do you like to try out the latest electronics before they come out? Do you hate it when you have to send back test products you do get your hands on? Watch this video to learn how you can get companies to send you products to review and let you keep them afterwards.
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
Adobe Photoshop Elements is the consumer version of the Adobe Photoshop raster image editing product. In this video tutorial you will learn to use the cookie cutter tool in Photoshop Elements 4.0 to create shapes out of your photos. The tool is great for creating signs and logos.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
The Kinect is finally here, poised to make game consumers forget the Wii ever existed. If you've got a Kinect, gotten it all plugged in, but are wondering what to do next, watch this video. It will walk you through the process of setting up and configuring your Kinect on the XBox so that it works as well as possible.
As far as the world of consumer electronics goes, it doesn't get much greener than recycling solar panels. In this video tutorial, you'll learn how to solder together broken solar panels, giving them new life as a functional AA battery charger, which produces about 6 volts in direct sunlight and about 3 volts indoors. In order to get started on this hack, you'll need a number broken solar panels (which can be had cheap for cheap on the Internet), a low-temperature soldering iron, silver-beari...
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
If the rumors are right, Microsoft has decided to cancel the second version of the HoloLens, and they will instead move onto version three of their mixed reality headset. In the latest report, Thurrott's Brad Sams states that the expected release date of this new Windows Holographic device wouldn't be until 2019, a long two years away for those of us putting full effort into HoloLens app development.
Testing products for a living is a bit more complicated than it sounds. You Will Need
Bokeh (which translates to "blur" in Japanese) is a photography technique referring to the blurred areas of a photograph. Basic bokeh photographs often have one point of focus, while the background falls away into a dreamy, blurred haze.
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.