After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
In the current state of the augmented reality space, Leap Motion is the only well known name in DIY AR headset kits with its Project North Star design, which gives makers the blueprints to build their own headsets.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.
On Tuesday, the smartglasses startup known as North finally took the wraps off its Focals product, but in a very unique way: The team simply opened a couple of stores and invited the public in.
Apple wastes no time with betas. Right on the heels of the official release of iOS 12.1, Apple released the first beta for iOS 12.1.1 to developers on Wednesday, Oct. 31. The update comes just one day after iOS 12.1, which itself was in beta development for 43 days this year. The denotation for 12.1.1 indicates it's a minor update over 12.1, and there are only a few things in its release notes.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
