Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new depth to the way we control devices.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
When the iPhone first came out, using them seemed like an impossibility to the visually impaired. Luckily, the iPhone now provides a multitude of resources to make sure that the visually impaired have accessibility to the phone.
Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit.
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
Admit it — many of us have not gotten in the Uber's we've requested. Sometimes, you just need to get someone else a cab that you're not going to be going with. No biggie ... but your friend doesn't have any connection to Uber or the driver, which can be a little awkward. Uber is addressing this slight issue today, with an update that allows you to officially request Ubers for others.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
If you find this update from Pinterest more than a little creepy, I agree. If you don't, then keep reading about how Pinterest's updated "Lens" feature is your next must-have tool!
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you.
As with any new smartphone (but especially with Apple), the iPhone 8 is generating rumor after rumor. This newest rumor, however, rocks the boat a bit, as BGR reports that the iPhone 8 may release at Apple's standard time in the fall, but the 3D camera will be pushed to the 8s.
Facebook Messenger has now incorporated a live location sharing feature, one week after Google Maps revealed its own real-time location tool. On Monday, the social media giant announced the new feature, which will allow users to share their live whereabouts with friends at the press of a button.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
There have been seven more people sickened from four states since the I.M. SoyNut Butter E. coli outbreak was announced earlier this month. The Centers for Disease Control and Prevention and Washington Department of Health have confirmed the I.M. Healthy SoyNut Butter was the cause of the outbreak in an update today.
Scientists are constantly on the search for new organisms, species, and other types of life. A special group of these researchers, calling themselves "bioprospectors," dive deep into mines to find unique lifeforms with special properties not found anywhere else.
A few days ago, there were flying piranha, snakes, and dragons roaming around freely at the Anaheim Convention Center in California, but they weren't real or even hallucinations—they were holograms brought to life with the Microsoft HoloLens.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
Meta's long-awaited Meta 2 development kit finally began shipping in late-December last year, after having been delayed about six months. While very few have received a dev kit at this point, some more information about the headset has just been announced; Depth-sensing technology from pmdtechnologies is included in the dev kit headset.
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
The Note7 fireworks bonanza was unprecedented in scope. A recent report suggests that Samsung could lose upwards of $20 billion in lost profit due to this fiasco.
True innovation tends to come from the places we least expect as developers. The Microsoft HoloLens is still a very new product, and some of the other headsets are still just ideas, so the rules for mixed reality are not set in stone. That means all the real problems to be solved are yet to come.
According to multiple users on Reddit, the Pixel and Pixel XL's camera can have some serious auto-focus issues if you're using a certain type of case with Google's new flagships. When the problem occurs, your camera app will refuse to settle on a focus point, making almost everything in the frame blurry. Redditor HeshoMike uploaded a video of the phenomenon, and you can see it in action here:
If you're an Android fan, you're probably familiar with Qualcomm's Quick Charge technology or, at the very least, what it can do. Quick Charge 3.0, the third generation of Qualcomm's fast-charging technology, is built into most Snapdragon SoCs and it's what lets you charge your phone's battery up to 70% power in just 30 minutes. What's not to like?
As a commercial and potentially consumer product, one might assume it very unlikely to see the Microsoft HoloLens in the military marketplace. And that assumption would be completely wrong. One company from the Ukraine is currently working on using the mixed reality head-mounted computer for 360-degree vision inside armored tanks. If a tank crew could see the entire battlefield there are in, they would likely have a better chance of accomplishing their mission and avoiding damage. Tanks are l...
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
Each year we inevitably fall into the pumpkin spice game. From the usual (like lattes and muffins) to the slightly more absurd (like Pringles and beef jerky)—if the leaves are turning colors and food ain't pumpkin spiced, it ain't worthy of consumption.
Guys, this has got to stop. It's not funny anymore. I'll defer to one of my all-time favorite people when it comes to my feelings on this unsavory subject:
The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be.
If you could save the world by eating a burger, would you? Two companies, Beyond Meat and Impossible Foods, are on a mission to redefine veggie burgers and eliminate all of the downsides of animal farming on our planet. With over five years of research and product testing, they've finally figured out how to make a plant-based burger look, feel, and taste just like real meat.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
When you want to read product reviews, you go to Amazon—regardless of whether or not you intend on buying the product from their website. By the same sense, when you want to read discussions about certain topics you come across on the internet, there's no better place than Reddit.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Ideally, wine would stay as perfect and delicious as the day it was first uncorked forever. But, thanks to a pesky process called oxidation, re-corked wine (no matter how you do it) pales in comparison to a fresh's bottles original magic.
