While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
The Magic Leap One: Creator Edition has been teased for months now, and while we still don't know exactly when the sales will begin, it can't be long now because we've discovered a couple of new hints that the device's launch is imminent, hiding in plain sight on the company's website.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
We learned during the LG G7 ThinQ announcement that AT&T would be carrying a new V series device, the V35 ThinQ. In the LG V35 ThinQ's press release, LG revealed its specifications but left out pricing and availability. Thanks to Project Fi, we now know its price tag, and you may not like it.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed that it plans to begin a monthly livestream series on Twitch.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
On Thursday, Osterhout Design Group (ODG) revealed a new, specially-crafted oxygen mask that uses the same augmented reality technology from its smartglasses to assist FedEx Express pilots navigating dangerous conditions.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
Ever since Microsoft sold Nokia to HMD, they've hit the ground running with a new lease on life. Quick updates have become their hallmark, with even their lower-end phones getting Android Oreo in a timely fashion. The same holds true for their current flagship, the Nokia 8, which by our count is now the first phone outside of Pixel or Nexus devices to get Android 8.1.
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
There may be many third-party file managers for Android to choose from, but until now, Google offered no proprietary option. Enter 'Files Go,' which, while initially anticipated for December, is now available for you to try.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
