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Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.

News: Not Digging the Notch on the Leaked OnePlus 6? Don't Panic Yet

Last week, the first possible image of the upcoming OnePlus 6 leaked. It was met with mixed reactions, most notably for its apparent iPhone X-style "notch." OnePlus fans seem concerned that the company is implementing a design choice based on what it thinks is trending, not necessarily what's best for the product. If you're one of those uneasy about OnePlus' future, don't be. At least not yet.

News: Translucent HTC U11 Plus Bares All in Leaked Video

Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it revealed exactly what we should be expecting see at HTC event November 2.

News: In the Ultimate Irony, Zika Virus May Cure Brain Cancer

A deadly type of brain tumor and Zika-related brain damage in developing fetuses are devastating brain conditions that, at first glance, may seem unrelated. However, thanks to new research, their paths seem to cross in a way that could benefit patients. A new study has shown that Zika kills brain cancer stem cells, the kind of cells most resistant to treatment in patients with glioblastoma, a deadly brain tumor diagnosed in about 12,000 people in the US each year.

News: People Are Pissed About iOS 11's New Notification System

There's never an Apple announcement without some good ol' anger and backlash. To be fair, Apple received some really positive feedback from parts of the iOS 11 presentation at WWDC back in June. Fans had been waiting for years to customize the Control Center, as well as for native screen recording. But if there was one thing that got fanboys and Apple haters raging about in unison, it's that weird, incomprehensible notification system.