News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
KeePassX, 1Password, and LastPass are effective against keyloggers, phishing, and database breaches, but passwords managers rely on the operating system's clipboard to securely move credentials from the password vault to the web browser. It's within these few seconds that an attacker can dump the clipboard contents and exfiltrate passwords.
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide release. If you'd like to install this game right now and get a head start on your fellow gamers stateside, there's a workaround.
On Tuesday, at the Unite Berlin developers conference, Unity unveiled new tools designed specifically for augmented reality that could literally raise the technology to the next level.
Nearly one year after its announcement, AirPlay 2 has finally landed on iPhones everywhere. Not only can you easily control multiple speakers including Apple TVs and HomePods from your iPhone, but you can use Siri to help you get the job done. It's one of the iOS assistant's best features, and if you're running iOS 11.4 with a compatible speaker, you can try it out right now.
Marvel's Future Fight gave gamers the ability to brawl through near-countless levels as their favorite superhero. Not to be outdone, DC has soft launched DC Unchained in select Southeast Asian countries in preparation of a worldwide debut. If you're willing to put in a little work, however, you can try this game anywhere right now.
Despite numerous reports announcing its stateside arrival, "Final Fantasy Awakening" has yet to show up in the iOS App Store, much to the chagrin of millions of fans in the U.S. Unfortunately, the game seems to be stuck in soft-launch limbo, with no word as to when it'll land stateside. With a little hack, however, you can give this immersive game a try right now.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Mobile gamers are well aware of this, but zombie shooters have become pretty stagnant and unimaginative in recent years. Too many entries in this genre feature the same cookie-cutter gameplay, but thankfully, Gameloft aims to change this. The company has soft-launched Dead Rivals in a few countries, and with a little work, you can try the game yourself right now.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
HBO's Westworld has touched down on iOS as a mobile game, giving players the chance to manage their very own futuristic theme park set in the wild west. Unfortunately, the game is currently only available in select countries as a soft launch until its fully developed. But if you'd like to try out this game right now, there's a simple workaround to get Westworld on your iPhone.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Apple has finally given us a decent file manager in iOS 11. The new "Files" app replaces the not-very-old iCloud Drive app that appeared in iOS 9, but you can still access your iCloud Drive files in the new Files app, as well as files from third-party cloud services. A nice improvement, right?
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Windborne microbes shifting in the snows of the great ice sheet of Greenland may be able to neutralize some of the industrial contaminants oozing out of the melting ice.
Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?)
A new Google Search update lets job-seekers streamline their search process. Searches like 'jobs near me' are now designed to show relevant opportunities from multiple sites.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
You may have heard of Honor of Kings, the multiplayer online battle arena game so popular that it has the potential to do for mobile what League of Legends has done for the PC in the world of competitive online gaming, but you'll soon hear about its western iteration, Strike of Kings. Tencent, the China-based online gaming giant now looks to expand to the lucrative western market and has released the game to many parts of Europe as a soft launch for iOS devices. Gameplay in Strike of Kings is...
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
The YouTube app for Android doesn't exactly offer the greatest user experience. For one thing, it opens to an arbitrary "Home" tab instead of your subscriptions, so you see a list of what YouTube thinks you want to watch instead of your favorite channels. In addition to that, videos are loading at a mere 144p playback resolution for many users lately, which is downright terrible quality.
No one can dispute the evolutionary success of bugs. The oldest insect fossils were found encased in crystallized mineral silica in Scotland in 1926, and they're between 396 and 407 million years old.
Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth-orbiting vehicles offers a stable research platform for looking at bacteria in a different light.
If you were a particularly good little girl or boy this year, Santa might have finally brought you that cool new smartphone you've been wanting. Or perhaps you just took advantage of a great sale and treated yourself to a new gadget this holiday season—totally justifiable, and surely a well-deserved gift.
If you've ever been inspired to try out 3D modeling after enjoying computer-generated imagery in video games and movies, chances are you've checked out an paid applications like 3ds Max (previously called 3D Studio Max), or even free ones like Blender, then just went "No Way! It's way too complicated."
If you're in the market for a non-root ad-blocker, developer Julian Klode has an app that you'll definitely want to check out. It uses Android's VPN system in a similar manner to alternative apps like NetGuard and AdGuard, but it's got a new twist that should save lots of battery life in the process.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
Google just announced a new and improved Chromecast at an event in San Francisco this morning, and debuted a new "Chromecast Audio" for streaming music directly to any speaker. I'm sure you rushed off to the Google Store to buy one of these promising and powerful devices, but while you wait on the new one to come in the mail, your old Chromecast just got a lot more functional by way of a simple app update.