Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
See a burning building? Hold all calls to the fire department. Canadian artist Isabelle Hayeur fools passerbyers with her installation, "Fire with Fire", an artwork that creates the illusion of a fire-swept four-story heritage building in the downtown eastside of Vancouver. "The Downtown Eastside is the oldest neighbourhood in Vancouver; it is also the most run-down. This historic area is infamous for being plagued by social problems due to poverty. Before falling prey to serious urban decay,...