News: WayRay Wows Auto Industry with AR Navigation Tech
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
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News: Snapchat CEO Evan Spiegel Revamps App's Content Strategy, Keeping Camera & AR at the Center
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Apple AR: Patents Reveal See-Through iPhones & Macbooks May Be Part of Apple's AR Future
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
News: Transformers Really Are More Than Meets the Eye in New Movie Tie-in AR App
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
News: BMW Invites You to Test Drive the X2 with Snapchat Lens
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Apple AR: Apple Acquires AR Hardware Maker to Jumpstart Its Own Headset Aspirations
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
News: HoloPlayer One Achieves Holograms Sans Glasses Within Reasonable Price Range
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
News: Renault Trucks Tests HoloLens to Visualize Quality Control in Engine Assembly Operations
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
News: Marvel Teams with Snoop, Jaden Smith, Jamie Foxx, Black Eyed Peas & Others for AR Graphic Novel
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
Apple AR: Zynga's CSR 2 for iPhone Puts Your Dream Car Within Virtual Reach with AR Mode
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
News: Apple Park Visitor Center Opens to Public with AR Tour of Entire Campus
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
News: Magic Leap CEO Tweetstorm Reveals the Company's Vision for the Future of AR Computing
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
News: To Win This Obscure Star Trek Game on the HoloLens, Players Need to Control Their Stress Levels
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation.
How To: Install the Oreo Beta Update on Your Essential Phone
Essential just dropped the Oreo Beta Program for their flagship PH-1 phone. Users have been eagerly awaiting this update as the early Nougat builds of the PH-1 software have suffered from numerous performance issues and lag. The good news is that you can grab the Oreo update today with a few simple steps.
News: MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
News: Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
News: Apple Working on Rear-Facing AR Sensor for 2019 iPhone, Report Says
Apple CEO Tim Cook told us that augmented reality would change everything, and now we have a better idea of exactly what he meant.
News: Old Meets New as Mobile Classic Snake Slithers into AR
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
News: Snapchat Sponsored Lenses Are Now More Helpful to Advertisers Through Context Cards
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
News: This Theater Group Is Taking Entire Audiences into Mixed Reality with Networked HoloLens Headsets
Live theater doesn't typically benefit from the kind of computer-generated special effects that big-budget Hollywood blockbusters deploy, but that could change soon thanks to Microsoft's HoloLens.
Apple AR: Making Art in Augmented Reality Is Easy with These iPhone Apps
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
News: Niantic & Warner Bros. Bringing Every Harry Potter Fan's Dream to Life with AR Game Based on Franchise
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
Apple AR: Apple Smartglasses in Progress, Ready for the Public by 2020, Report Says
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
News: This New AR App Is Like Minecraft for Drone Pilots
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
How To: Fix the 'A [?]' Autocorrect Bug in iOS 11 When Typing 'i' Out on Your iPhone
There's an annoying bug in Apple's latest operating system for iPhone, iOS 11, that autocorrects the lowercase letter "i" by itself (which usually turns into a capital "I" pronoun) into a capital "A" followed by a strange question mark in a box "[?]" symbol. There is now an official patch for this bug, as well as a workaround fix if you don't want to update yet.
News: Olympus Muscles in on Google Glass Territory with Enterprise AR Smartglasses
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
How To: Add a Virtual Home Button to iPhone X with AssistiveTouch
The new and improved Side button, as well as a plethora of new swipe gestures, are responsible for picking up the slack left by the missing Home button on the iPhone X. If you're really missing that Home button, however, Apple's built-in AssistiveTouch tool can help you out by adding a virtual Home button on your iPhone X's screen.
News: NFL Fans Can Paint Their Faces in AR Without Looking Like Complete Maniacs
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
News: Google's New Poly 3D Object Search Engine Looks to Become Go-to Resource for AR Apps
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
News: Galaxy S8 Oreo Beta Update Coming to US in November
With all of the Pixel 2 excitement the past few weeks, many Samsung fans are feeling left out on that new software hotness. If you're anxiously awaiting the Android Oreo update on your Galaxy S8 or S8+, that wait may come to an end this week. Users over on Reddit decompiled the APK for the Samsung+ app to reveal multiple mentions of the upcoming Oreo Beta Program for the Galaxy S8 and S8+.
News: GQ's Batman Cover Uses AR to Pull You into the World of Justice League
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
News: Snapchat's 'Stranger Things 2' World Lens Transports You to an Alternate Reality
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
News: Occipital Acquires Paracosm in a Bid to Transform Even the Largest Structures into Virtual 3D Objects
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.