News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
The Pixel 4 is one of the most talked-about phones of 2019, and it has many things going for it, especially in the world of rooting and modding. Just as with previous Pixel generations, unlocking the bootloader is the gateway to realizing your device's true potential. It can make way for such things as TWRP, Magisk, custom ROMs, and many other device-specific mods just the same.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
The Pixel 3a runs smoothly out of the box already, but installing a custom kernel can supercharge your experience even more. From fine-tuned CPU tweaks for boosting performance or battery life to adjusting the display colors for your screen how you want, ElementalX kernel can provide you with a ton of new features you didn't know you were missing.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Developers in the augmented reality industry got a lot of love this week.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
Earlier this year, we got our first taste of Android Pie in the form of Developer Preview 1. As with all past Android previews, DP1 was limited to Google devices — but at Google I/O 2018, Google announced that Developer Preview 2 would be accessible to other devices, including the Essential PH-1.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Like Marvel's Avengers, Facebook's Camera AR platform now has a number of new AR superpowers at its disposal, so it is fitting that Earth's Mightiest Heroes have the distinction of displaying them.
Getting new loot can be challenging in Fortnite Battle Royale. Whether you decide to pay for the Battle Pass or stick with the Free Pass, you still need to put in 50+ hours to unlock all the items. For those of us with Amazon Prime subscriptions, there's another way to unlock free items, and it won't cost you an extra dime.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Root, TWRP, Xposed, Magisk, custom ROMs — before you can have any of these, the first thing you should do is unlock your bootloader. Thankfully, the Pixel 2 and Pixel 2 XL are some of the most modder-friendly phones out there, so you only need to send a single fastboot command to unlock the bootloader.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
The world of gaming has never been cooler thanks to Apple's ARKit. From AR arcade games to giant god battles to Pac-Man, we've seen our fair share of awesome and innovative games.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
There are many great reasons to root your phone, but if you're not experienced with tools like ADB and Fastboot, it can seem like a daunting task. Fret not, because if you want to root your HTC 10, we're here to walk you through the process.