For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Black Desert Mobile is one of the hottest new smartphone games around, but there seems to be something missing in the frame rate department. Gamers quickly noticed many Android phones are stuck on a 30 FPS cap when it comes to performance. It's not that the phones are too weak to handle higher frame rates, but that there is a particular list of approved devices that can achieve this.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.
China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
YouTube Music has been around since late 2015, but it only started becoming a viable music service in 2019. It makes sense for Google to utilize YouTube's existing library of music videos, remixes, and cover songs to create one massive music platform. But one downside is you get a lot of the music video versions of songs instead of the album versions. Thankfully, you can change this.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
What if you could combine the fun of Halloween with the process of learning? Well, if you were wise enough to have already snagged a Magic Leap One device, we have good news: the app you're looking for is here, and it's called Zombie Math.
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
Music producer Mark Ronson, fresh off his Oscar win for Best Original Song as a co-writer of "Shallow," the song by Lady Gaga and Bradley Cooper for the movie A Star Is Born, has now added augmented reality to his varied repertoire.
Being organized is a big part of being productive. Keeping your important documents where they need to be is key to an optimized workflow. When using Google Keep, sometimes a note may outgrow its note status and you may want to upgrade it to a full on Google Doc. Thankfully, that's really easy to do.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
For Snapchat users wondering if that selfie is ready to send to their crush, independent Lens Studio creator Andrew Mendez created a handy tool called the Smile Rater.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
