Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Adobe Premiere Clip is a great mobile app for users with little to no editing experience. Its automatic editor will sort your clips into a fun video in seconds, leaving you to just choose the music. But what if you're looking for more than automatic settings? What if you want some serious control over your project, from the editing to the way the image looks?
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Life is all about spending time together with loved ones, experiencing new places together to enjoy and create memorable moments. Luckily, Google has made it easier for us to rendezvous with friends and family at specific places by letting us broadcast our locations using Google Maps.
If you've accidentally turned on "Read Receipts" for all of your iMessages, there's an easy way to disable it so that no one knows when you're actually reading their incoming messages. You could also pick and choose which conversations can see that you've read their messages if you don't want to kill the feature entirely.
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
Verto Studio 3D is a 3D modeling package that has been in the works for a while now by Michael Farrell, the owner of Verto Studio LLC. Farrell has been working toward bridging the gap between XR 3D modeling and what we have become accustomed to with desktop 3D modeling packages like 3D Studio Max, Maya, and Blender.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
Update: HBO discontinued this service. Your best bet for transferring your data from one account to another is to save a record of your watch list. That way, you can add your titles back manually with your new account.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
When the iPhone first came out, using them seemed like an impossibility to the visually impaired. Luckily, the iPhone now provides a multitude of resources to make sure that the visually impaired have accessibility to the phone.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
YouTube is a giant platform — over 300 hours of video are uploaded every minute. It can be difficult to keep track of your favorite videos in such a chaotic sea of content. Difficult, but certainly not impossible.
Isn't it everyone's dream to be a sticker? No? Just me? Well, if you've ever felt like emojis just aren't conveying the exact emotion you want and you feel like your face would do a better job, have no fear. Prisma has released a new app called "Sticky AI" that allows you to transform your selfies into stickers that you can use for your messages.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
One of my favorite things about Instagram, and the reason why it's still my go-to app, is the fact that it's not like Facebook or YouTube. After our last presidential election, well, I think we've all been scarred from going anywhere near Facebook. And YouTube, I'm not sure why comments on that platform are some of the worst, but they are.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing.
Get ready to step up your game, explorers! Google Maps is releasing an update for its gamified program to encourage reviewing of businesses and other locations within the Google Maps app.
After 6 years of development, the big banks seem to be ready to combat Venmo on the money sending frontier, but now it might be too late.
Ride-hailing services are everywhere nowadays and with new companies developing all the time, it is one of the most convenient ways for people to get around. Companies like Uber make it easy for passengers to call a car to pick them up and drive them to their desired location. These services have been especially helpful for commuters as well as those who might need a ride home after a night at the bar. However, ride-hailing services require driving with a total stranger, which means the safet...
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
If imitation truly is the sincerest form of flattery, then Snapchat must be blushing profusely as Instagram continues to shamelessly copy its features and dig into its wallet. Instagram has also managed to copy some of the security aspects — or lack thereof — of one of Snapchat's hottest characteristics.
Whoop, there it is. McDonald's makes its food even faster by partnering with UberEats to bring orders to your doorstep in over 1,000 locations around the country.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the cravings come.
