It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
There may be many third-party file managers for Android to choose from, but until now, Google offered no proprietary option. Enter 'Files Go,' which, while initially anticipated for December, is now available for you to try.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps.
A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
Who knew the HomePod would stir up so much excitement? Apple's soon-to-be home speaker is an intriguing product, if not a "must-have." I know I'm excited to compare it to the other big-name Bluetooth speakers out there to see if Apple is putting their money where their mouth is. But there's more important news to discuss — the HomePod's firmware has revealed some pretty big secrets about Apple's highly anticipated phone, most notably its bezel-less design, and facial recognition technology.
It's safe to say that mobile developers are excited about the prospects of Apple's ARKit, with demos popping up seemingly on the hour on YouTube, Twitter, etc.
San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
This is one of the coolest applications of Apple's ARKit that we've seen so far. The 3D software product studio gradientspace has created a Minecraft 3D scanner using ARKit.
The Force is strong with Lenovo, who is working with Disney and Lucasfilm to deliver an augmented reality headset and lightsaber handle for the forthcoming Star Wars: Jedi Challenges game.
Facebook, you either love it or you hate it ... or maybe you're indifferent. The point is, Facebook is everywhere, and the debate is still raging over whether or not it's actually, well, good. That debate may not exist for the various personalities of Facebook much longer, however, as Facebook announced a new app geared directly towards improving how they broadcast their content to their audiences.
Waymo's hardware development team for self-driving vehicles will now be led by Satish Jeyachandran, previously director of hardware engineering at Tesla.
Apple is working on autonomous systems for vehicles, which could then be implemented with the help of car manufacturers.
Esports — and, subsequently streaming it — are possibly some of the more surprising products of the 21st century so far. Who would have thought that people would be watching professional gamers play, the same way we've watched pro sports players on TV for more than half a decade?
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
It's that time of year again — Apple will be hitting the stage in California to talk about new features coming to iOS and macOS devices in the near future. Of course, you're going to want to tune in and be up to date on all the changes coming to your Apple products.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Apple made headlines last month when it announced it would acquire the popular application Workflow. Now, the company should be making waves again with the news that they will reimburse customers who purchased the app.
In a move that confirms previous speculation, Apple has placed a large OLED display order from Samsung for its next iPhone. At 70 million display units, the order is a large one to be sure, but when stacked against previous iPhone sales, it's no wonder the rumors say there won't be enough 2017 iPhones to meet demand.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
