News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
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News: Vuzix Reveals First Smartglasses Running on Qualcomm's Snapdragon XR1 with the M400
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
News: Bluetooth 5.1 Adds Precision Location, Offers Beacons for Indoor Navigation & More Augmented Reality Experiences
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
News: Mimesys Brings Its Version of Augmented Reality Video Calling to Magic Leap via Intel RealSense
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
News: Smartglasses Maker North Picks Up Intel's Vaunt Patents
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
How To: The Best 'Fast Pair' Bluetooth Headphones for Your Android Device
In 2017, Google introduced a new feature called Fast Pair. This made discovering and pairing Bluetooth devices completely stress-free, as it eliminated the need to fumble through settings. Google has now made it even easier, so Fast Pair is a must-have feature for your next headphones.
News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
News: Augmented Reality Startup Phiar Paves Path to $3 Million in Seed Funding for AI-Powered Navigation Solution
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Market Reality: Lyft Acquires Blue Vision, Google & Samsung Invest in AR, & Epic Games Scores Massive Funding Round
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
NR30: The AR Software Development Leaders of 2018
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
News: Young Developers Are the Future of AR — This 11-Year-Old Has Already Created 2 AR Apps
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
News: Intel Opens AR Portal to Smithsonian's Burning Man Exhibit via Snapchat
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
News: Nickelodeon Producing Animated Series 'Meet the Voxels' for AR & VR
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
News: Mercedes-Benz Shifts to HoloLens for Employee Training
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
News: App That Puts SpaceX Launches on Your Tabletop Boosts Augmented Reality's Flight into the Mainstream
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
News: Niantic Partners with City Governments to Turn Pokémon GO into a Tool for Community Engagement
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.
Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
News: Apple Staffing Up for Augmented Reality Software & Product Development
Between acquisitions, hirings, patent applications, and insider reports, all signs point to Apple building a smartglasses product that could ship as soon as 2020, but the company has not officially confirmed such plans.
News: Qualcomm Snapdragon XR1 Will Power New Augmented Reality Headsets from Meta & Vuzix
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
News: Analyst Predicts Apple's AR Headset Won't Arrive Until 2021
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
News: Netflix Film 'Anon' Paints Dystopian View of Augmented Reality That Obliterates Privacy
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
News: AR Startup Avegant Shuffles Leadership, Cuts Staff, Report Says
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
News: AR Cloud Company 6D.Ai Seeks Developers for Closed Beta of SDK
Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).
News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
News: Google Has Trained a Neural Network to Change Your Video Background in Real-Time Video
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
News: Honda Thaws Our Cold Hearts with Augmented Reality Get Well Cards for Hospitalized Children
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
News: London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
News: Teach Your Kids to Code with This Cute Augmented Reality Robot
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
News: DAQRI Begins Shipping Its Ruggedized, Yet Portable AR Smartglasses Worldwide
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
News: DARPA, Honeywell Harness AR & VR to Develop Windowless Mini-Tanks
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
Market Reality: As Magic Leap & Microsoft Seek Funds, Educators Prepare the Next Class of AR Innovators
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.