The herd of augmented reality cloud startups that emerged in 2018 have been hunted to near extinction, with Google-backed Ubiquity6 the latest to move from an independent entity to a wholly-owned asset.
Ever since Facebook announced its partnership with Luxxotica brand Ray-Ban to produce smartglasses, the augmented reality space has been on high alert awaiting more details.
It's common knowledge these days that Apple puts great cameras into their iPhones. So, it probably comes as no surprise to learn that the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max sport some excellent shooters. What you might not know, however, is that these cameras are quite literally capable of Hollywood-quality video. So don't be surprised to see one of these filming a Netflix series.
As we settle into our new normal, this extra time provides a perfect opportunity to learn new skills. Speaking a foreign language is a great way to expand your cultural boundaries while also training your brain. Not only will you pass the time more effectively, but you'll also be doing something positive for your health.
The coronavirus pandemic has ushered in an unprecedented time in modern history where terms like "social distancing" and "self-quarantine" have pushed their way into the zeitgeist.
The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking.
One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting.
Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.
The UK has officially exited the European Union, completing the long and tumultuous Brexit story and putting the storied nation once again on its own on the international stage.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
At least one hurdle to China-based augmented reality startup Nreal going mainstream in the United States may be about to be knocked down, thanks to behind the scenes legal movements Next Reality has uncovered.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Following up on the initial tease over three months ago, Snap Inc. is finally letting the public get its hands on its new Spectacles 3 wearable device.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
