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News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

News: Magic Leap Takes Nreal to Court Over Trade Secrets Theft

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.

News: Vuzix Blade Teams with Facial Recognition Company to Provide Law Enforcement Solution

Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.

News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.

News: Vuzix Reveals Price for M400 Smartglasses, Opens Pre-Orders for Early Adopters

Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.

News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required

Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.

News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade

As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).

News: You Can Get a OnePlus 7 Pro with INSANE Specs for the Price of the XR or S10e

OnePlus unveiled its latest device — the OnePlus 7 Pro — Tuesday, May 14. Usually, the company touts a device with impressive specs, build quality, and price, all without sacrificing too much. This time around, however, OnePlus decided to include a Pro device without compromise, while retaining those core values, making the 7 Pro highly competitive against the "low end" phones of their competitors (the iPhone XR and Samsung S10e).

News: Google Expands Preview of Maps AR Navigation to Pixel Phones

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

News: SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships

The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.

News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.

News: Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform

While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.

News: Magic Leap & Weta Workshop Preview Multiplayer Mode for Dr. Grordbort's Invaders at GDC

Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.

News: Torch App Teams with 6D.Ai to Add Occlusion & Persistence to AR Creations

Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.

News: Microsoft to Debut HoloLens 2 Livestream Video Series with Demos, Updates, & Developer Info

To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.

News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality

Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.

News: Magic Leap & Three UK Power 5G Augmented Reality Fashion Show at London Fashion Week

While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.

News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.

News: New Pokémon GO Augmented Reality Photo Feature Lets You Strike a Pose with Pikachu

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.

News: Former Google Augmented Reality Engineering Lead Takes Over Facebook's Portal Hardware Team

It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.

News: Apple's iOS 12.1.3 Developer Beta 4 Available for iPhones

Apple released iOS 12.1.3 beta 4 to software developers on Thursday, Jan. 10, just three days after beta 3 came out. Public beta testers also received the update. In general, iOS 12.1.3 fixes a VoiceOver issue with ECG and Irregular Heart Rate notifications, as well as a fix in audio quality on the latest iPad Pro models.

News: RealMax Returns to CES with Production Model of Qian AR Headset with Industry-Leading Field of View

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.

News: Apple Released iOS 12.1.3 Developer Beta 3 — See What's New

Attention all iOS software developers — Apple just released iOS 12.1.3 beta 3 today, Monday, Jan. 7. This is the first update in quite some time for beta testers, as Apple released 12.1.3 beta 2 nearly three weeks ago. While we don't expect beta 3 to offer users a monumental upgrade to iOS, it's still an important update nonetheless.

News: University of Washington Researchers Demo Ability to Generate 3D Augmented Reality Content from 2D Images

After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.

News: Snapchat's New Augmented Reality Trick Is Literally for the Dogs, Lets You Turn Your Pet into a Nerd or Reindeer

First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.

News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality

Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.

News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.

News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.

News: US Army Declares Microsoft the Winner in Battle for $480M AR Headset Contract

In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.

News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.

News: Samsung Unveils Its Project Whare AR Cloud Service & Wacom Partnership for AR Creations

With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.

News: GigSky Supports eSIM on Your iPhone for Easy Cellular Data When Traveling

With the iPhone XS, XS Max, and XR, Apple introduced dual-SIM capabilities to iOS, made possible by eSIM technology. If you recently picked up one of these three new iPhones and need to utilize your eSIM while traveling abroad, you might want to take a look at the data plans offered by GigSky.

News: The OnePlus 6T — a Few Additions and 1 Major Subtraction

In the battle for best stock Android flagships, there are really only two choices: Google Pixel phones and OnePlus phones. Although the latter isn't true stock Android, it is impressively close and usually paired with more impressive hardware than the Pixel lineup. The latest is the OnePlus 6T, which will be a bit controversial for fans this year.