Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video chats.
In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020.
While Apple and Samsung have started integrating depth sensors into the iPad Pro and Galaxy smartphones, more advanced AR experiences are arriving for standard smartphone cameras on Android devices.
Many people don't realize much better audio can sound on their phones. While it's solid to begin with, Samsung has included several options in the Galaxy Note 10+ that will upgrade your listening experience to profound status.
So the new iPhones have arrived. Like last year, Apple released three iPhones in three different sizes that vary in price and specs. There's the base model iPhone 11, and then there are the real deal, premium models, the iPhone 11 Pro and Pro Max.
OnePlus, whose phones always challenge for the title of best spec-to-price ratio, releases two main devices every year. There's the primary flagship in late spring, then an iterative update with the "T" suffix in fall. Typically, there's not much difference between the two, but this year, OnePlus is mixing up the formula a bit.
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
For many, phones are starting to replace televisions as the primary device for watching videos. Thanks to their portability and easy to use apps, it's often simpler to watch Netflix, Hulu, YouTube, or Prime Instant Video on the smaller screen. But not every phone is suited to fit this need, so we did some testing to find the best of the best when it comes to streaming videos.
If you've grown bored of day-to-day hacking and need a new toy to experiment with, we've compiled a list of gadgets to help you take password cracking and wireless hacking to the next level. If you're not a white hat or pentester yourself but have one to shop for, whether for a birthday, Christmas present, or other gift-giving reason, these also make great gift ideas.
Apple's latest mobile operating system for iPhones, iOS 12, was released to everyone Monday, Sept. 17, and it's the same exact build that developers and public beta testers received as the "golden master" on Sept. 12, the day of Apple's 2018 special event. Install it to start taking advantage of the 100+ features iOS 12 has to offer right now.
Puzzle games are great at giving your brain a workout while keeping things fun and killing time. They stimulate your noggin as you strategize and plan your next move, whether it's to keep your character from getting killed, or to get that special item to finally complete your collection and unlock a new feature within the game.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Video chatting has become an important factor in the overall smartphone experience. Even just a few years ago, 37% of teens were making video calls on a regular basis, and that number has surely grown. 85% of households with infants have used video chat apps to call relatives in other cities, and it's been shown that toddlers can create bonds and learn from visual cues in video calls.
If you're an avid YouTube viewer, you may find yourself overwhelmed on the home page by recommendations from your past viewing habits. But now, you can have a clean slate on your YouTube home screen, free of recommendations.
Android's back gesture, formerly the back button, has long been a blessing and a curse. While it gives us system-wide backward navigation, the action can sometimes be unpredictable. But Google may have a solution with its new predictive back gesture, which gives you an animated peek at where you're about to go next to help you decide on continuing or staying with the current view.
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
After the dust settled from Apple's annual iPhone event, there's not a lot to get hyped up about the iPhone 13 lineup, particularly if you upgraded your smartphone last year.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
A surefire way to delight this holiday season is with the latest tech. Gadgets today aren't cheap, but we've got you covered with some useful gear that's perfect for practically everyone — at a price that won't break the bank. If you need a last-minute present, check out the best gadget gifts of 2020, on sale for less than $100.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs.
If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.
In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they released a phone that's nearly perfect on paper.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Now that Vision Pro, Apple's mixed reality headset, has been announced, Apple can free up some R&D resources to commit to its upcoming foldable iPhone, which has been rumored for just as long as Vision Pro has. Will it be a flip-style or a larger foldable? Let's see what all the industry experts and Apple leakers have to say.
If you have a PlayStation 5 and an Android phone running Android 12, you can stream and play your PS5 games right from your mobile device using PS Remote Play. While simply pairing your PS5's DualSense wireless controller with your phone will give you the basic controls to play third-party games, Remote Play takes a little bit more work to set up.
The emergence of Facebook's collaboration with Ray-Ban to launch Stories smartglasses has finally put an exclamation point on a new category of smartglasses: the pre-augmented reality wearable segment.
