Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
The biggest win in the race for consumer augmented reality smartglasses to date belongs not to Apple, Facebook, or Google, but Snapchat's parent company, Snap.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn't had a chance to directly interact with the device in person and be blown away by its immersive capabilities.
After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute to future augmented reality hardware innovations.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
The latest whispers about Apple's plans to launch its long-awaited (yet still unconfirmed) augmented reality device hits several familiar notes, but lands on a different refrain.
Unity often reminds us that the majority of AR apps and experiences are built with the Unity 3D engine, and now the Unity MARS service, which facilitates easy AR creation for seasoned coders and newcomers.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Apple no longer has an exclusive province to LiDAR for the purposes of augmented reality. This week, headset maker Varjo unveiled its new VR-3 and XR-3 headsets, the latter of which includes LiDAR sensors and stereo RGB cameras to enable depth sensing and inside-out tracking of real-world environments for "pass-through" mixed reality experiences.
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
Apple just released the fourth developer beta for iOS 14.2 today, Tuesday, Oct. 20. The new update introduces eight new dynamic wallpapers, including four real-life landscapes, and four digital landscapes.
One of the benefits of Blu-ray and DVD is the ability to share discs with friends and family without any hassle. Want to show off your favorite movie? Just lend them your copy. A digital movie isn't so kind, as it's typically locked to the account that purchased it. But now there is a way to share your digitally purchased movies with friends and family — and it won't cost you or them a dime.
One of my favorite perks of this job is the opportunity to try out all the big flagship phones each year. Whether it's rating their suitability for a particular use-case or just entering their specs into our comparison tool, we have to get our hands on all major phones released in the US. We pride ourselves on being fair in our reviews and roundups, but that doesn't mean we don't have preferences.
Apple Maps has had a rough lifecycle. After completely dropping the ball during its inception, Apple has been slowly improving its usability and feature set. After six and a half years, users still prefer third-party apps in iOS 12 over Apple Maps, with Google Maps stealing a large 67% market share. But iOS 13 for iPhone may finally close the gap.
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
With a cheap computer, smaller than the Raspberry Pi, an attacker can create a remote hacking device. The device can be attached to a target router without anyone's knowledge and enable the hacker to perform a variety of network-based attacks from anywhere in the world.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
The Pixel 3a came out of nowhere and flexed its muscles to show the industry that you can have a great phone without a hefty price tag. Since Pixel smartphones are first-party devices straight from Google, you can be sure you'll have root access one way or another. For right now the method used to get your Pixel 3a rooted will take a few steps, but they go by real quick.
In a previous guide, I demonstrated how to extract images from a security camera over Wi-Fi using Wireshark, provided you know the password. If you don't know the password, you can always get physical with the Hak5 Plunder Bug. Using this small LAN tap, we can intercept traffic like images from a Wi-Fi or IP security camera if we can get physical access to the Ethernet cable carrying the data.
